Many industry experts have been sounding the bell on email marketing’s death for some time now, yet that day has yet to arrive. The truth is, email is still one of the most effective marketing tools around, and if its widespread use is any indication, then email marketing is certainly here to stay.
Tuesday, 28 February 2017
Monday, 27 February 2017
Personalized marketing is the ultimate targeted marketing method. In addition to the creation of messages for individual consumers, personalized marketing also allows for the matching of specific products and services that the consumer may be interested in. By offering products and services that they actually want, businesses have a better chance of converting online visits to sales. If you’re interested in the application of personalized marketing in your business, here are some tactics to keep in mind.
Friday, 24 February 2017
Regardless of the business you’re in, loyal customers give your brand immense value not just for their return business, but also for their willingness and ability to give you good praise and support—both of which can impact your sales significantly. Attracting new customers and converting them is essential to business growth, but if you don’t know it by now, it’s actually much cheaper for you to retain your loyal customers instead of looking for new ones—not to mention more profitable.
Thursday, 23 February 2017
Inboxes become the marketing king this year as ad blockers, inaccurate reporting metrics, and even fake news make it harder for brands to attract customer’s attentions. These are just some of the reasons many marketers are investing heavily in email marketing campaigns. Email marketing brought more online sales than any other single marketing channel, mostly because it speaks to the audience directly.
Wednesday, 15 February 2017
“Inbound Marketing is dead.” Marketers have been saying this incessantly since Google clamped on its black hat practices. Yet, despite this grim outlook inbound marketing remains a powerful tool for building trust, authority and creativity to this day. So why hasn’t inbound marketing died yet? Because it’s a perfect complement to practically all digital marketing plays, from search engine and social media optimization, to email marketing, and more.
Tuesday, 7 February 2017
Are you advertising to your prospects on multiple devices? If not, you may have to. According to ThinkwithGoogle.com, nine out of ten consumers today move back and forth between devices when making online purchases. This included smartphones, tablets, laptops, desktops, and even apps. Considering that 65 percent of online profits come from cross-device purchases, it would be a mistake not to have a marketing strategy that allows you to create, optimize, and harness ads that target users on all their preferred devices.