There are many marketers that can find it impossible to create a profitable email list, so they switched to social media as a marketing tool. In the same way, certain brands still find emails more suitable for their objectives as a brand and do not heavily rely on social media marketing. What all brands have to realize is that using both email and social media can be a bigger driver of success for your business.
Friday, 21 October 2016
Wednesday, 19 October 2016
In marketing, personalization is the new name of the game. From emails to PPC ads and even SEO, the focus nowadays is to tailor the message specifically to the individual receiving them. According to a study, purchasing patterns of 86 percent of consumers were affected when the marketing message was personalized to them.
Not all customers are created equal after all, and before any personalization can happen, you need to identify what key factors set one customer from the other. Once you understand what makes them different, you will be able to target messaging and even develop your product for both your customer and business.
The way to differentiate your customers? It’s preference data.
Preference data refers to data about what and how users prefer to buy, or what ads people find interesting. The use of preference data in marketing to customers has become more common, not only among large retailers, but small and medium enterprises as well. Collecting and analyzing preference data has allowed marketers to segment their customers based on behavioral data.
Understanding customers better requires greater insight into a lot of factors including geography, demographics, products, bought, etc. Surveys and generalizations are helpful, but modern businesses need more data if they want to gain the upper hand over the competition. Customer service records, social media activity, and even referral sources—all of these can be used to gather preference data. Use this customer intelligence to create content that speaks to your users via their preferred medium whether it’s through your ads, emails, and website content.
Many conversion failures have stemmed from getting information about customers wrong. That said, it’s important to ensure the accuracy of the data you collect, so double check and double check again.
Source:Using Big Data and Preference Centers to Personalize Email Marketing, yesmail.com
Friday, 14 October 2016
No matter how often you update your services, upgrade your products, or improve your business processes, they would all be in vain if you can’t provide optimal customer experience. In fact, marketing experts believe (and statistics support it as well) that by the year 2020, customer experience will overtake price and product as the key brand differentiator. With a large majority of buyers willing to spend more for a better customer experience, you can’t afford to ignore strategies such as personalized email marketing that aim to prioritize and please the customer first.
Making the most of information, from budget distribution to market analyses, is critical to the success of a business. The same goes for success in the marketing industry. These days, advertising professionals and business owners alike are aware of the importance of digital and online marketing strategies wherein consumers are primarily expecting personalized promotions and communications from brands or businesses that wish to reach out to them. Such an expectation places a great amount of pressure on marketers to equip themselves with personnel and tools to overcome the following barriers to an effective personalized marketing campaign:
Tuesday, 11 October 2016
Now more than ever, consumers want brands to speak to them directly, and many brands have been quick to respond to this growing demand. According to a recent survey, almost 50 percent of consumers said they are more willing to participate in a promo if it the message was tailored specifically for them, and the companies that have managed to do so, are thriving.
Wednesday, 5 October 2016
Facebook can be used by individuals leisurely, but brands need to make a more strategic approach when using the social media platform for business. With the right plan, you could skyrocket the sales of your business or get tons of leads for your brand. Here is a list of things you can do to achieve success with your Facebook ads: