Are you advertising to your prospects on multiple devices? If not, you may have to. According to ThinkwithGoogle.com, nine out of ten consumers today move back and forth between devices when making online purchases. This included smartphones, tablets, laptops, desktops, and even apps. Considering that 65 percent of online profits come from cross-device purchases, it would be a mistake not to have a marketing strategy that allows you to create, optimize, and harness ads that target users on all their preferred devices.
One tool that makes this happen is Facebook’s real identity and cross-device tracking, which lets you track a user’s digital marketing contacts across multiple devices and meld the process into one single enjoyable customer experience. The best thing about this tool is that it allows you to track what can be tracked—you’ll be able to know what device a user is using at sign up, login, check out, and beyond. You can even track the devices used for subscribing to newsletters or opening emails.
With real identity and cross-device tracking, Facebook ads can now be tracked, measured and optimized across multiple devices. This also personalizes the buying experience for existing customers. It can even lower the cost of acquiring new customers, among other advantages.
As you can see, being able to detect a customer’s cross-device journey offers a huge competitive edge. Especially when conducted with an accurate marketing report, real identity and cross-device tracking can reveal how seemingly unprofitable ad campaigns influence the customer journey.
Want to experience all these advantages for yourself? Then a consultation with a knowledgeable Facebook ad marketer is in order.
Why cross-device tracking is the latest obsession for marketers, CampaignLive.com
Shutterfly Snaps Up Mobile Insights With AdWords Cross-Device Conversions, ThinkwithGoogle.com