Inboxes become the marketing king this year as ad blockers, inaccurate reporting metrics, and even fake news make it harder for brands to attract customer’s attentions. These are just some of the reasons many marketers are investing heavily in email marketing campaigns. Email marketing brought more online sales than any other single marketing channel, mostly because it speaks to the audience directly.
How often do you check your emails in a day? If you’re like most people, then maybe you do so more than once a day. Consider the direct audience access that email gives you—when you open an email, you open a message that’s free of ads, notification, search engine listings, and other distractions. You get to focus on the message. This much direct access to your audience attention is not only useful for engagement, but for customer acquisition and retention as well.
Statistics suggest that email marketing has a return of 44.25x. Out of other uncontrollable factors, marketers have sole control of their email list. With these benefits, email marketing will continue to conquer other forms of marketing this year. That said, venturing into email marketing doesn’t instantly guarantee success—you need to do a lot to entice customers to open and respond to the messages you send.
Email marketing platforms continue to evolve, making it easier to create custom audiences for personalized messages and automated campaigns. This improves your ability to send the right message, at the right time, and at the right place, and not many ad platforms give you such a high level of personalization and customization. It will be wise for you to partner with an email marketing expert and start harnessing emails to market your business.
Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement, MediaPost.com
Why Email Marketing May Be Major in 2017, AmericanExpress.com