Inboxes become
the marketing king this year as ad blockers, inaccurate reporting metrics, and
even fake news make it harder for brands to attract customer’s attentions.
These are just some of the reasons many marketers are investing heavily in
email marketing campaigns. Email
marketing brought more online sales than any other single marketing channel,
mostly because it speaks to the audience directly.
How often do you
check your emails in a day? If you’re like most people, then maybe you do so
more than once a day. Consider the direct audience access that email gives
you—when you open an email, you open a message that’s free of ads,
notification, search engine listings, and other distractions. You get to focus
on the message. This much direct access to your audience attention is not only
useful for engagement, but for customer acquisition and retention as well.
Statistics
suggest that email marketing has a return of 44.25x. Out of other
uncontrollable factors, marketers have sole control of their email list. With
these benefits, email marketing will continue to conquer other forms of
marketing this year. That said, venturing into email marketing doesn’t
instantly guarantee success—you need to do a lot to entice customers to open
and respond to the messages you send.
Email marketing platforms continue to evolve, making it easier to create
custom audiences for personalized messages and automated campaigns. This
improves your ability to send the right message, at the right time, and at the
right place, and not many ad platforms give you such a high level of
personalization and customization. It will be wise for you to partner with an
email marketing expert and start harnessing emails to market your business.
Sources:
Study Finds Personalized Digital Ads Deliver
3X Consumer Engagement,
MediaPost.com
Why Email Marketing May Be Major in 2017, AmericanExpress.com
No comments:
Post a Comment