tag:blogger.com,1999:blog-29517142845702145052024-03-13T23:26:53.304-07:00Nosto SolutionsLindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.comBlogger60125tag:blogger.com,1999:blog-2951714284570214505.post-65575367079420302352017-05-19T11:50:00.000-07:002017-06-14T23:28:48.536-07:00Add a More Personal Touch to Your Emails Using these 3 StrategiesMarketing has certainly evolved significantly in the past few years. Where once TV, radio, and newspapers ruled the roost, now it’s all about websites, <a href="http://www.nosto.com/features/personalized-emails/">email</a>, and social media. As the internet continues to change the way people live their lives, it is also changing the way businesses approach their target market. <br /><div style="text-align: justify;">
<br />Today, marketing through the internet has taken on a more personalized approach, and this is no more apparent in email marketing. Businesses need to ‘get personal’ with their marketing, unless they want to be swallowed by the competition. Personalization is the key to higher customer engagement through emails. </div>
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To help you create an effective personalized marketing campaign, here are three things that you need to do: <br /><br /><i><b>Combine your email efforts with your social media marketing</b></i> <br /><br />While email is great for retention and driving transactions, social media is great for instant communication. Use the strengths of each channel and make them work together. By combining social media with email, you can grow your subscribers list and at the same time promote sharing on social and grow your fan base. <br /><br /><i><b>Use social sharing buttons</b></i> <br /><br />Social sharing button can increase click-through rates by 150 percent. This because networks of connected recipients with similar interests produce returns from email campaigns that satisfy their needs. Creating social sharing buttons and add them to your email is an easy approach that you can learn by yourself or with the help of a digital marketer. <br /><br /><i><b>Incorporate interactive and user-generated content </b></i><br /><br />Interactive content such as GIFs, collapsible menus or sliders can boost your click-to-open rate by 73 percent. Likewise, include user-generated content like personal recommendations from peers to grab readers’ attention. You can use data and metric tools to create a lead nurturing campaign that delivers relevant content and personalized and dynamic email content based on different interactions. <br /><br /><br /><br /><b>Sources: <br /><br />How to Successfully Integrate Email and Social Media Marketing, Litmus.com <br /><br />How To Use Social Sharing Buttons To Increase Email Marketing Results, SocialFresh.com </b></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-39042513011301552192017-05-16T10:30:00.000-07:002017-06-08T02:37:12.462-07:00Email Marketing Trends: The Growing Popularity of Interactive Emails<div style="text-align: justify;">
As people grow more accustomed to personalization in their emails, simply addressing each customer directly is no longer enough to capture your audience’s attention. This is where interactive email comes in. While earlier examples of interactive <a href="http://www.nosto.com/features/personalized-emails/">emails</a> were limited to elements like product carousels, today’s most adept email marketers have started creating wide-encompassing checkout experiences right in an email. </div>
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<a name='more'></a><br /><b>Benefits </b><br /><br />Interactive emails bring some of the interactions traditionally seen in landing pages and puts them into the email. With email interactivity, clickers can complete a transaction then and there, which reduces barriers to engagement and makes people have even higher intent to buy. <br /><br />Interactive emails allow more to happen inside an email. With it, you can add features to your email such as tabbed menus, rollovers and reveals, collapsible content, image carousels and more. Put simply, it will be like having an actual website in your inbox, forgoing the steps that lead to conversions. <br /><br />For marketers, email interactivity lets you get to know your prospects better because it allows you to track their behavior, which arms you with data that you can use to move potential buyers to move through the sales cycle. <br /><br /><b>Issues</b> <br /><br />Two big issues hold back the adoption of interactive emails for most marketers. These are: <br /><br />● Technical challenges such as the blocking of GIFs in emails, unsupported design, etc. <br /><br />● Tracking and attribution changes that require the use of new metrics. <br /><br />Email interactivity is still in its earliest stages, and it will take some time to get right, according to Marketing Land. However, its potential can’t be ignored, and you can only expect to see more of it over the years as it continues to evolve. To learn more about it and how to overcome its obstacles, consult with a savvy digital marketer. <br /><br /><br /><br /><b>Source: <br /><br />4 ways to win the inbox in 2017, MarketingLand.com </b></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-21804416317399234092017-05-11T10:45:00.000-07:002017-06-14T23:20:05.623-07:00Personalized Marketing Tips: Focus Marketing on Benefits Over FeaturesIt is often said that a great product will sell itself. It’s no wonder why many marketers often make the mistake of overemphasizing the numerous features of their products in an attempt to show people just how good a particular product is. What many of these marketers do not see, however, is that most consumers are now looking for the best value possible.<br />
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Today, consumers want to know how certain products are able to resolve the issues and challenges they face on a daily basis. This is how the gauge the value of a product. Naturally, the more issues a product resolves, the more “valuable” a product becomes. As such, online marketers must use <a href="http://www.nosto.com/">personalized marketing</a> to show potential customers the benefits of using a particular product. This is best achieved by doing the following: <br />
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<b>Craft a Story </b><br />
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Narrate a problematic scenario a good number of your potential customers may face on a regular basis. Talk about how using your product or service comes in handy in such a situation. Be vivid in your descriptions and storytelling; this will help readers imagine themselves as the character in the story and using your product to resolve the issue. <br />
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<b>Headlines That Make a Promise</b><br />
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When marketing your product through online ads, you have a limited character count to work with. It’s best to use that limited space to make eye-catching promises. Focusing on what your product can deliver right from the start gives consumers a better idea of what they are getting in return. Some of examples of this would be “Lose 3lbs of fat every week!” or “Save an hour on cleaning every day!” <br />
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<b>Avoid Using Industry Jargon </b><br />
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It’s easy to fall into using industry jargon because you understand them and these terms often describe a scenario perfectly. However, take note that not all of your customers may understand these terms, making it difficult for them to comprehend how your product or service benefits them. Try to stick to layman’s terms to help avoid confusion. <br />
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<b>Sales Tip: Stop Listing Features. Tell Your Customers the Benefits., entrepreneur.com </b><br />
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<b>Benefits Sell, Features Don’t—and Here Is Why, smartpassiveincome.com </b></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-81640113950058329692017-05-10T09:30:00.000-07:002017-06-08T02:31:09.616-07:003 Effective Ways to Use Dynamic Content for Personalized MarketingWhen you search for a product on a web store such as Amazon or eBay, you probably observed a series of product recommendation during your visit. These recommendations are often accompanied by indicative text such as “Customers interested in this product also bought:” or “Based on your browsing history,” and typically feature items that relate to your initial query. This is an example of what the online marketing world calls dynamic content.<br />
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Dynamic or smart content is content that adapts to the personality of the individual consuming it. The goal of dynamic content is to provide a more customized user experience that couldn’t be achieved with static content. Today’s buyers are looking for a highly-<a href="http://www.nosto.com/">personalized marketing</a> experience, and dynamic content gives it to them. If you want to learn how to harness dynamic content, here are three ways to do so effectively. <br />
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<b>Customize your emails</b> <br />
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Personalization in the context of email is the method of targeting an email campaign to a specific individual by using acquired personal information. Personalized email marketing tactics—such as using the subscriber’s name in the email message or changing the content of the email based on the subscribers, gender, location, and preference—is a proven way to increase the open and click-through rates of your emails. <br />
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<b>Personalize the web experience </b><br />
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Use the demographic information and activity data of your website visitors to craft personalized web content that speaks to them directly. Use what you know about your target market to create landing pages that’s tailored to exactly what they’re looking for. <br />
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<b>Use progressive profiling in your forms</b> <br />
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Progressive profiling allows the display of new form fields after a prospect submits a form. This prevents them from entering repeat information and experiencing the frustration that comes with the action. <br />
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<b>Source: <br /><br />How to Use Dynamic Content for "Smarter" Marketing, HubSpot.com </b><br />
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Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-52151050717089245262017-05-05T08:30:00.000-07:002017-06-08T02:21:06.349-07:00Ads Are Making Their Way to Facebook Messenger—Get to Know the Details<div style="text-align: justify;">
Facebook recently began including ads into <a href="http://www.nosto.com/features/facebook-ads/">Facebook</a> Messenger, its very own mobile messaging system. Facebook says that the ads are merely a test, and they are only limited to Australia and Thailand. The ads will appear card-style below recent conversations, and consist of thumbnails with text and a link. </div>
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<br />The links that accompany the Messenger ads can make use of different lead generation tactics, like clicking to sign up for a newsletter or learn more about the business, among other things. In essence, the ads are similar to how Facebook ads and business pages direct users to take a specific action, such as invite users to shop, engage, or inquire about a product or service. <br /><b><a name='more'></a><br />Not so user-friendly </b><br /><br />In their current form, the ads are taking up a lot of screen real estate. This poses a problem for users, as they have to scroll past the large ads to get to the Facebook Messenger features they want to access. No word yet on how Facebook will make the ads more user-friendly, but they do promise that the ads won’t appear in conversations. <br /><br /><br />Facebook has been testing Facebook Messenger ads since April 2016. They now believe they are ready to open up the ads to all brands who use Messenger developer tools to conduct Messenger conversations. How this impacts users remains to be seen, but Facebook proclaims that many businesses are excited about the prospect of using Messenger to build brand awareness, drive sales, and increase customer satisfaction. <br /><br /><b>An exciting marketing tool </b><br /><br />With over a billion monthly users, Facebook Messenger can be a powerful medium for ads. As of today, Facebook has already provided ways for businesses to reach their customers, such as ads that take users into a chat session and sponsored messages. Ads in Facebook Messenger looks to expand marketing reach for these businesses even further. <br /><br /><br /><br /><b>Sources: </b><br /><br /> </div>
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<b>Ads in Facebook Messenger are officially here, MarketingLand.com <br /><br />Facebook Messenger begins testing ads…and they’re big, TechCrunch.com </b><br /></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-11181863573913643802017-05-03T09:40:00.000-07:002017-06-14T23:12:03.558-07:00The Four Make or Break Factors of a Fantastic Facebook AdvertisementFacebook ads are becoming one of the most powerful forms of online advertising. If you are interested in starting your own Facebook ad campaign, you’ll definitely want to do everything you can to make sure your campaign is a success. With that in mind, here are four factors that can help improve the performance of your ads: <br />
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<br /><b>Color Symbolisms </b><br /><br />Colors play a huge role in how people perceive imagery. Use this to your advantage by understanding what certain colors symbolize. For example, blue is often associated with dependability and strength. Green often symbolizes growth and health. Choose an image where the predominant color fits your branding and what your product/service has to offer. </div>
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<b>Social Proof </b><br /><br />Some consumers still associate online ads with a bit of risk. One of the best ways to alleviate that sense of risk is through social proof. When writing the headline or copy of your <a href="http://www.nosto.com/features/facebook-ads/">Facebook</a> ad, try showing how many people have benefitted from your product/service or integrate a client testimonial. A good example would be, “Join 3,000 people…” <br /><br /><b>Exaggerated Claims</b> <br /><br />Naturally, exaggerated claims are a big no-no when it comes to advertising on Facebook. Hyperbole sets up expectations too high and if you are unable to meet those lofty expectations, it reflects poorly on your business. The last thing you want is to make an exaggerated claim that creates a negative impact on your business’ credibility, which will make it harder to attract new customers. <br /><br /><b>Call to Action </b><br /><br />Lastly, be sure you implement a clear and powerful call to action. If possible, your call to action should be the headline of your Facebook ad. This helps eliminate ambiguity and helps the user understand what he or she will be getting in return for clicking your ad. A compelling call to action makes every click more meaningful and helps boost your overall conversion rate. <br /><br /><br /><br /><b>Sources: <br /><br /><br /><br />5 Fundamental Principles to Create Stunning Facebook Ads, entrepreneur.com <br /><br />The Psychology of Color in Marketing and Branding, entrepreneur.com </b></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-33817705148841592472017-04-28T21:06:00.000-07:002017-05-02T21:07:24.177-07:00Overcoming the Biggest Challenges When It Comes to Email Marketing<!--[if gte mso 9]><xml>
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<br />
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<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">By now, we all know that <span style="background-color: white;"><a href="http://www.nosto.com/features/personalized-emails/"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">email</span></a></span> is an integral
component to any marketing campaign. In fact, it is one of the most effective
and easiest ways to reach your target market directly. If you want to get a
good ROI on your email marketing efforts, it's important to overcome common
challenges that include: <br />
<br />
- adapting to evolving opt-in regulations <br />
- creating consistent, quality content <br />
- increasing click-through rates <br />
- gaining new subscribers and retaining current ones <br />
<br />
So, how do you overcome these hurdles? It starts with keeping up with the most
current trends and best practices for email marketing, however, it goes deeper
than that. Read on to learn more. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"></span></div>
<a name='more'></a><br />
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Create Value-Laden Content</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Your content should
provide value to the recipient by containing relevant content that makes them
want more. Since most inboxes are now checked on mobile devices, keep it
concise as well; a rule of thumb is 25 to 50 words and a call to action.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
<br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">It's All About the Subject Line</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">It's estimated that by
2019, more than 246 billion emails will be sent out every day. Make sure that
you cut through the clutter by using a subject line that catches their
attention without using hyperbolic statements or wording that will get you sent
straight to the spam folder. Common culprits are "This isn't a scam;"
"re:" followed by a statement as if responding to a legitimate
inquiry; "4U," "Act Now!" and anything that is overtly
salesy or misleading. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Relevance Matters</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Keep current subscribers
happy by targeting the right content to the right audience. We all get too many
irrelevant mails in our inboxes, and adding yours to the queue will only ensure
that they're ignored in the future.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
<br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Keep Your Subscribers Engaged</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Help keep click-through
rates and your subscriber base steady and rising by crafting a high-quality,
targeted re-engagement campaign periodically. In fact, make it an annual event
that your base looks forward to. <br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"></span></b><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Sources:</span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"><br />
A Data-Driven Guide to Email Marketing Strategy, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">superoffice.com</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">438 Spam Trigger Words to Avoid And Why
Context Matters More, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">blog.automational.com</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">2017 A-Z of Email Marketing Guide, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">sendgrid.com</span><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-13732342064652585032017-04-24T20:59:00.000-07:002017-05-02T21:00:38.873-07:00How to Create a Stronger, Likable Brand with Personalized Marketing<!--[if !mso]>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Almost all businesses want
to have a strong brand that's liked and respected by consumers. As anyone who's
been in business knows, accomplishing that is easier said than done. One way to
create a stronger, likable brand is through <span style="background-color: white;"><a href="http://www.nosto.com/"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">personalized marketing</span></a></span>. Here are four ways you can
utilize this marketing strategy to establish a stronger brand: <br />
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span></b><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">1. Leverage Behavioral Data</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Providing tailored
recommendations isn't just convenient for customers or a way to increase your
sales. Leveraging behavioral data to provide tailored product recommendations
increases brand loyalty. Invesp reported that 56% of online consumers are more likely
to return if the business provides personalized product recommendations. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"></span></div>
<a name='more'></a><br />
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">2. Personalize Cross-Channel</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Another way of using
personalized marketing effectively to create a stronger brand is personalizing
across all channels. Every channel you use to communicate with customers should
be customized, whether it's email, social media, or the phone. Cross-channel
personalization keeps your brand on their minds and assists in relationship
building.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
<br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">3. Segment Your Email List</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">All companies should
segment their email lists for higher conversion rates and lower unsubscribe
rates. Segmenting your list makes it easier to implement personalization
techniques, so you should always segment your subscribers. Examples of ways you
can segment subscribers include gender, timezone, and interests. Which ways you
segment depend on what your niche is. Aim to start segmenting customers from
the first time they make contact with your brand. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">4. Use Social Media</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 18.0pt; mso-fareast-font-family: Arial;"> <br />
</span></i><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Social media is another
key component of personalized marketing because it's a platform for connecting
with customers. You have plenty of chances to interact with customers
one-on-one, so that they feel like an individual. For instance, if a customer
replies to your tweet on Twitter, you can respond to them with a unique reply
for personalized interaction. Many people are happy when brands take the time
to interact and acknowledge them. <br />
<br />
Personalized marketing can create a stronger, likable brand. This is important
because customers are more likely to stick with a brand when they like it and
feel connected to the brand. The four tips listed above will help you achieve
the difficult task of building a strong, respected brand. <br />
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Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-88003259487260305612017-04-20T20:51:00.000-07:002017-05-02T20:52:30.353-07:00Common Facebook Ad Mistakes to Avoid When You’re Just Starting Out<!--[if !mso]>
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<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Tapping into an audience
that includes more than 70 percent of all adults and over a billion active
monthly users is the most compelling reason to consider advertising on<span style="background-color: white;"> <a href="http://www.nosto.com/features/facebook-ads/"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Facebook</span></a></span>. The popular social
platform also has a large mobile audience that can help you effectively target
on-the-go searchers. These well-known benefits of advertising via this platform
will only be good for your brand if you avoid these common mistakes. </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
<br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Targeting the Wrong Audience</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
<br />
</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">It doesn't matter if your
ad is interesting enough to get clicks if those clickers have no interest in
what you have to offer. Your potential customers are out there. You just have
to take some time to find the right audience by: <br />
<br />
• Clicking the "Audience" tab in Ads Manager to determine and define
your audience <br />
• Saving the target groups you create for use in future campaigns <br />
• Targeting fans who have previously visited your site <br />
• Paying attention to users within your specific geographic area </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span></div>
<a name='more'></a><br />
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Not Testing Your Images</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">There's often no rhyme or
reason when it comes to what images appeal to searchers. This is why it makes
sense to test your images before you launch a campaign. Facebook gives the
option to test a dozen or so images to see which ones will perform better. It's
a step that can boost your ROI, engagement, leads, and conversions. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Targeting Non-Fans</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
<br />
</span></b><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Since your Facebook fans
are often people who are already familiar with your brand, they're more likely
to be receptive to your advertising. Further boost your fan base by presenting
fresh, relevant content and responding to comments. Targeting fans generally
means: <br />
<br />
• Approximately 700 percent more click-throughs <br />
• An increase in conversions as high as 400 percent <br />
• More positive word-of-mouth from satisfied fans who spread the word about
your brand to their FB friends <br />
<br />
The access you'll have to performance data makes it easier to know exactly
where you stand with your advertising and efforts. Paying attention to these
social metrics can also let you know when to make adjustments and where to
focus your attention. When your ad campaigns are carefully planned and targeted
to the right eyes, Facebook can be a consistent source of brand visibility,
traffic, and conversions. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Sources:</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> <br />
<br />
<a href="https://www.blogger.com/null" name="_gjdgxs"></a>The Advantages of Facebook Marketing for Your Business, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">searchenginejournal.com</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">7 Common Facebook Ad Mistakes to Avoid, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">business2community.com</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">5 Tips on Creating a Killer Facebook Ad
Campaign, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">entrepreneur.com</span><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-79904285532336608712017-04-17T21:49:00.000-07:002017-05-01T21:49:52.047-07:00Stop These Five Bad Habits in Email Marketing to Get Better Results<!--[if gte mso 9]><xml>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="35" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="1" SemiHidden="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
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<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
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<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
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<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
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<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
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<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
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<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
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<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
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<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
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<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
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<w:LsdException Locked="false" Priority="21" QFormat="true"
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<w:LsdException Locked="false" Priority="31" QFormat="true"
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<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
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<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
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<span style="background-color: white;"><a href="http://www.nosto.com/features/personalized-emails/"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-family: "Tahoma","sans-serif"; font-size: 12pt;">Email</span></a></span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> marketing is
still the most effective digital marketing channel as it delivers good ROI in
online marketing. If your ROI or conversion rates are low, then there's a good
chance you have a bad habit hurting your attempts. Here are the five mistakes
you should avoid in order to increase your open rates, click-through rates, and
conversions:</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
<br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">1. Messaging People Who Never Subscribed</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">One of the worst mistakes
you could make is messaging people who never subscribed to your list. This can
get you into trouble with anti-spam laws as well as turn away those who never
subscribed but could be potential customers. People who are approached in their
inboxes by companies they didn't subscribe to usually don't become customers
because it gives them a negative view of the business. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"></span></div>
<a name='more'></a><br />
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">2. Sending Each Email to Everyone on Your List</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Although all your
subscribers share some things in common, such as having an interest in hearing
more from your business, they still have different needs. You should segment
your subscribers into different lists to send more targeted content to them.
Segmentation increases your subscribers' engagement with your content. According
to the Direct Marketing Association, revenue from this type of marketing
increases by 760% when lists are segmented. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">3. Contacting People Too Often</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Another major mistake some
marketers make is contacting subscribers too frequently. How many times per
week you message your list depends on your niche and your target audience. With
tracking tools and data analysis, you can easily figure out how often you
should contact subscribers. Contacting them too often causes your unsubscribe
rate to increase. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">4. Using Words That the ISP Recognizes as Spam </span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Poor subject lines not
only deter subscribers from opening the email but could land your email in the
junk/spam folder, too. Examples of phrases and words that an ISP usually
interprets as spam include as seen on, requires initial investment, $$$, earn
$, buy direct, and money back guarantee. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">5. Lack of a Clear Call to Action</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Each time you contact
subscribers, you should include a call to action. Subscribers are less likely
to take the next step when you don't let them know what it is. If you want them
to download your free ebook, then create a CTA for it. Want them to leave
comments on your latest blog post? Ask for that, too. Just remember to limit
yourself to one call to action whenever possible. Emails should be concise and
focused with one goal in mind. <br />
<br />
When you stop these five bad habits in contacting subscribers, you'll notice
your results improve. Remember to include a call to action, segment your list,
avoid messaging subscribers too frequently, create good subject lines, and only
contact those who have subscribed. <br />
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Sources:</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;"> </span></i><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Do you have any of these email marketing bad
habits? </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">marketingtechnews.net</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Email Marketing Stats All Marketers Must Know
for 2016, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">customerinsightgroup.com</span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-30760803848574166682017-04-10T21:44:00.000-07:002017-05-01T21:54:17.259-07:00How You Can Engage and Retain Customers Through Personalized Marketing<!--[if gte mso 9]><xml>
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Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Nearly 60 percent of
consumers are more likely to consider a brand if they get personalized
incentives, and more than half of all customers are more likely to come back to
retailers that remember their previous purchases. If your goal is customer
retention, these facts provide the proof that <span style="background-color: white;"><a href="http://www.nosto.com/"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">personalized marketing</span></a></span> can do wonders for your brand
in terms of visibility, engagement, and ROI. <br />
</span><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Determine Your Objectives</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Approximately 80 percent
of your revenue comes from the 20 percent of your customers who are loyal.
You're only going to keep them interested, however, if you know what you want
to accomplish with marketing before you launch a new loyalty program or make
changes to an existing one. Do you want to convince customers to purchase
similar products again or to consider bigger purchases? Whatever it is you have
in mind, clearly define your objectives. <br />
</span><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"></span><br />
<a name='more'></a><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Know What Your Customers Want</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Base your goals on the
data you're collecting. Consider how customers already engage with your
business and understand what they expect from your brand. A good place to start
is by looking at purchase histories and what pages of your website each
customer normally visits. Doing so will allow you to offer incentives like
coupon codes or special deals that actually appeal to customers because they
will find them useful. <br />
</span><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Work within Your Capabilities<b style="mso-bidi-font-weight: normal;"> </b></span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span></b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Sorting through advanced
analytics and data can be time-consuming if you don't have big brand resources.
Know what you can realistically manage when it comes to the data at your
fingertips. On a basic level, the data you collect can be in the form of surveys
or from a look at what comments your previous customers are posting on their
social media pages. <br />
</span><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Commit to Personalized Marketing</span></i><b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"> <br />
</span></b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Building mutually
beneficial relationships with loyalty efforts is a one-time thing, so have a
long-term plan. You'll need to keep your customers interested with fresh,
engaging content that's relevant to their needs and preferences. <br />
<br />
When done right, personalized marketing that encourages loyalty is extremely
cost-effective and a good way to maintain relationships. After all, you're
engaging with customers already familiar with your brand and your products and
services. Keeping this particular audience interested can also result in them
spreading the word about your brand. <br />
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br />
</span></b><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Sources:</span></i><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;"> </span></i></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;"><br />
</span></i></b><a href="https://www.blogger.com/null" name="_gjdgxs"></a><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;">8 Sheer Facts About
Customer Loyalty [FACT SHEET], </span></i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;">business2community.com</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;">Loyalty Marketing Gets Personal: 4 Tips for
Retaining Customers, </span></i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;">businessnewsdaily.com</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;"></span></i></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-32316319842681574272017-04-03T21:30:00.000-07:002017-05-01T21:32:39.159-07:003 Essential Tips for Remarketing Successfully through Facebook Ads<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Not all of
your website visitors end up with a purchase due to various reasons. Perhaps
they weren’t ready to make a purchase yet, or maybe they were simply shopping
around. All is not lost for these visitors, though: you can still turn them
into customers through remarketing.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">In a nutshell,
remarketing is a strategy used to reconnect with people who visited your
website before but didn't make a purchase. When done correctly, remarketing can
translate into more conversions.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="background-color: white;"><a href="http://www.nosto.com/features/facebook-ads/"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-family: "Tahoma","sans-serif"; font-size: 12pt;">Facebook</span></a></span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> is an ideal platform for remarketing ads because it's the
most widely used social media site. Here, you'll have plenty of opportunities
to recapture the attention of a past visitor. Take note of the three vital
steps to successfully remarket via Facebook ads.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><br />
</span></div>
<a name='more'></a><br />
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Target a Specific Customer List with Personalized
Messages</span></i><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"> <br />
<br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Ditch those
generic promotional messages and opt to personalize your ads instead.
Personalization increases the relevancy of your ads to each user. Remember that
users are more likely to click on an ad when it contains something more
relevant to them.</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Shows Ads to Previous Website Visitors</span></i><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">
<br />
<br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">You should
create remarketing ads on Facebook geared at people who have previously visited
your website. It's a good strategy to capture more customers through a
different platform.</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">
</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><br />
<br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Collect Data on Customer App Activity</span></i><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">
<br />
<br />
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">If you’d like
to achieve success with your remarketing strategy, you should collect data on
customer app activity. You can gain a lot of valuable data, which you can then
use in personalizing your remarketing ads. <br />
<br />
Once you’ve created a solid remarketing strategy on Facebook, you can reach out
to your target audience effectively. Of course, you can always seek help from
experts to help you make the most out of your remarketing strategy.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><br />
</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Sources:</span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">WHAT IS GOOGLE REMARKETING AND HOW IT WORKS, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">adhesion.co.nz</span></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">4 Ways Facebook Remarketing Will Improve Your ROI, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">socialmediaexaminer.com</span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-size: 11.0pt;"></span></i></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com2tag:blogger.com,1999:blog-2951714284570214505.post-80571537157552311022017-03-16T17:00:00.000-07:002017-03-16T21:59:19.889-07:00Worried About Email Unsubscribers? They Might Be Good for Business<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">When <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/personalized-emails/">email</a></span> list
subscribers start ending their subscriptions, this could be taken as a sign of
failure. After all, it points to people losing interest in a product or
service. It may seem bad for business – but that’s not necessarily always the
case.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<a name='more'></a><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="https://www.blogger.com/null" name="_gjdgxs"></a><i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Email unsubscribers help refine a client base<o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Losing names from a
mailing list helps a company determine which people are still invested in their
business. This, in turn, leads a company to focus on the customers it should
keep investing in. Without dead weight subscribers, marketers can maximize a
mailing list as a personalized communication tool for engaged customers.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">They can point out room for improvement<o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Knowing that unsubscribers
are no longer interested in a business is one thing. Knowing why they are is
another – and far more important. </span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Many people unsubscribe
from lists because they find the content irrelevant to their needs and
expectations. Other people may find the content useful, but have problems with
mailing frequency, or just the communication method itself. </span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Whichever the case, a
steady unsubscribe rate indicates that a business should adjust its current
email marketing campaign, and even that campaign’s overall audience. Employing
personalized marketing specialists like Nosto can help clarify the direction a
business needs to take. </span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">They can help save marketing costs <o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">When a business has
narrowed down its client base, as well as the best practices for communication,
it can optimize its marketing budget. This will help it divert resources to other
areas of marketing or overall production, creating a win-win situation for the
company.</span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">When is unsubscription a red flag?<o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">A good or bad unsubscribe
rate truly varies based on industry, size, and email list quality. </span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Generally, though, an
unsubscribe rate between 0.5% is considered normal. Anything higher than that
is a red flag – and calls for the improvements unsubscribers indicate. </span><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial; mso-fareast-font-family: Arial;">Sources:</span></i><i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Email Unsubscribers and Why They’re Your
Blessing in Disguise. </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Arial;">Business2BusinessCommunity.com.</span><i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt;"><o:p></o:p></span></i></div>
<i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Arial; mso-fareast-language: EN-US;">What is a good unsubscribe rate? </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Arial; mso-fareast-language: EN-US;">Mailjet</span>Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-3607959337875704882017-03-14T17:30:00.000-07:002017-03-16T21:40:47.281-07:00Next Level Personalized Marketing: 3 Simple Ways to Empower Customers<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">In today’s digital
world, personalizing your marketing efforts to the tastes of your target market
is widely accepted as a necessity. However, many consumers are now starting to
get used to this approach, and are now demanding better.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<a name='more'></a><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Fortunately, there
are several steps you can take to take your <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/">personalized marketing</a></span>
efforts to the next level. You can engage customers better and empower them to
make strong and calculated purchasing decisions by following these quick tips:<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Create Better Customer Profiles<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Use all your
available metrics to create a single, actionable profile. Today’s analytical
tools allow you to breakdown demographics, behavioral data, and location-based
data easily. Take advantage of this and connect the dots to create a custom
audience. Although customers are all unique, they still share certain thoughts
and behaviors; knowing what these are makes it easier for you to know what
works and what does not when it comes to a certain portion of your target
market.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Customize Your Approach<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Once you’ve made
better customer profiles, it’s time to utilize your data to create more
customized messages. Based on behavioral analytics, you can now anticipate what
kind of images, text, and products your new target market prefers. As such, you
can ditch an all-encompassing message and craft a specific message for each
custom audience. This eliminates the “hope for the best” scenario of
broad-scope messaging, helping you achieve better engagement and build better
customer relationships.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Deliver Your Brand Experience Anywhere<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Consumers have a
variety of channels to choose from: desktop, apps, mobile devices, email, etc.
Knowing which channels are the most accessible to them during particular times
of the day allow you to maximize the reach of your marketing efforts. From
Facebook ads to push notifications, being able to deliver your brand experience
and a powerful message anywhere your target market is located can provide a
significant boost in leads and sales.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Source:<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">Personalization
2.0: Messaging With Precision, </span></i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">adage.com</span>Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-14500396419506163092017-03-13T17:30:00.000-07:002017-03-16T21:34:11.415-07:00The Importance of Creating Audience Personas for Facebook Marketing<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Marketing
campaigns, whether online or offline, require direction. Which way you should
go and the steps you have to take are often influenced by a variety of factors,
but the greatest determinant of marketing success is, without a doubt, your
target market. So when you’re in the process of crafting the ideal<span style="background-color: white; color: white;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/facebook-ads/">Facebook</a></span></span>
marketing ads, you need to have a specific audience in mind--you need to create
an “audience persona”.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<a name='more'></a><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Also referred to
as marketing or buyer persona, an audience persona is defined as a kind of
composite sketch of a key segment of your audience. Creating audience personas
is valuable in boosting the relevance and success of content marketing
campaigns. Building personas for your core audience allows you to truly
personalize and direct content toward your target market. Audience personas
help improve ad targeting and guide business decisions. <o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">To come up with
the right audience personas for your business or industry, start by researching
your customers. Gather basic demographic information such as age, gender,
income level, education, employment, and location. Fortunately, platforms like
Facebook and Twitter already offer these basic data for your convenience. You
could even delve deeper and conduct customer interviews, email surveys, and create
focus groups. By doing so, you get a clear picture of your main audience
personas that you have to impress and win over.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Leading social
media platforms, particularly Facebook, understand the necessity for businesses
to reach the right people for their brand. Facebook Business offers a custom
audience feature where you can target ads to online users according to their
age, location, gender, and interests. Of course, to maximize such a feature
would mean that you already have well-defined audience personas in mind. To
ensure that everything goes smoothly, work with social media marketing experts
that specialize on Facebook ads and marketing campaigns.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt; line-height: 107%;">Source:<o:p></o:p></span></i></div>
<br />
<div class="MsoNormal">
<i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">The Complete, Actionable Guide to Marketing Personas, </span></i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">Buffer Social<o:p></o:p></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com1tag:blogger.com,1999:blog-2951714284570214505.post-27319719704377293362017-03-10T17:05:00.000-08:002017-03-13T01:33:38.179-07:00Email Marketing: Three Common Mistakes All Businesses Should Avoid<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">Email marketing is
one of the most effective way to let consumers know of any promotions or
special sales your business might be having. This is especially true for
e-commerce and online retail stores—when done correctly. Unfortunately, some
businesses are unfamiliar with the factors that spark an email campaign’s
success. This can often lead to poor performance that they incorrectly
attribute to failure</span></div>
<a name='more'></a><o:p></o:p><br />
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">If you are set to
run an <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/personalized-emails/">email</a></span>
marketing campaign soon, you may want to work with a respected marketing
company like Nosto. When crafting the details of your campaign, be sure to
avoid committing the following mistakes:<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Subject Line/Copy is too Long<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">Research shows
that roughly 68 percent of all emails are opened on a mobile device, so it’s a
good idea to make sure your emails are optimized for mobile. Don’t go overboard
with the creativity and create long subject lines or copies. These tend to look
much longer than they really are on mobile devices, which may turn off many
customers. Keep your messages short and concise.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Capping Email Frequency<o:p></o:p></span></i></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">For the most part,
you don’t want to pester customers with dozens of emails every week—but don’t
put a hard cap on the number of emails certain customers get. There are a few
loyal customers who do enjoy receiving a good number of emails and offers from
you. You may want to create another distribution list that contains accounts
that exhibit strong open and conversion rates and send them an extra email or
two a week.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Not Knowing Your Goals<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">Prior to the start
of any email campaign, it’s important to know what your goals are. Do you want
to drive traffic to your website? Are you more interested in generating sales?
Knowing what you want to accomplish helps you later on once you’re looking at
the analytics of your campaign. This can help you make the necessary adjustments
to better achieve your goals.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
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<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Source:<o:p></o:p></span></i></div>
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<br /></div>
<br />
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<i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt;">Email marketing is more than just
hitting the send button, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt;">marketingland.com<o:p></o:p></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-27185312762001723832017-03-08T17:05:00.000-08:002017-03-13T01:21:52.415-07:00Personalized Marketing Best Practices: Avoid These 3 Common Pitfalls<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">It is no secret
that personalized marketing is a great way to drive up customer engagement,
which eventually improves customer loyalty and increases your profit margins.
Unfortunately, some people do personalized marketing just so they can say they
do it. This is a big no-no.</span></div>
<a name='more'></a><o:p></o:p><br />
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">In its essence, <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/">personalized
marketing</a></span> is all about your customers. It’s supposed to provide a
better overall experience and a more personal interaction between them and your
business. It is only when you achieve this that you can enjoy the best of what
personalized marketing has to offer. With that in mind, here are a few common
personalized marketing pitfalls to avoid:<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Deals of Little to No Value<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">One of the key
advantages of personalized marketing is that it allows you to capitalize on the
behavior and personality of a customer. Unless you fully understand the things
that matter to them the most, any marketing attempts you make fall flat on its
face and ends up in spam folders everywhere. Any deals or offers you send out
should cover a customer’s interests and their shopping history to offer true
value to them.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Poor Interpretation of Data<o:p></o:p></span></i></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">Online tools often
provide you with access to tons of data—but that won’t mean much if you don’t
know how to analyze it correctly. This can lead to false assumptions and poorly
conceptualized marketing campaigns. To avoid this, take a look at all your data
and identify which elements your customers love the most. Then try to pin down
what kind of insight you want to learn: purchasing behavior, reasons for cart
abandonment, etc. This should provide you with the insight to know how to
proceed with personalization.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">All Sizzle, No Steak<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-bidi-font-size: 11.0pt;">If you’ll be doing
personalized marketing, go all the way! Many marketers stop at addressing a
customer by name, but once a customer reaches the website, all semblance of
personalization has disappeared. The best way to go about this would be to work
in reverse: thank you message, landing page, and then promotional email. This
approach ensure a holistic experience for customers.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia","serif"; font-size: 18.0pt; mso-bidi-font-family: Arial;">Source:<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Pearls
Not Spam: Avoiding The Pitfalls Of Personalized Marketing, </span></i><span style="font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">forbes.com</span>Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-32919016782255741002017-03-06T17:00:00.000-08:002017-03-13T01:08:05.178-07:00Facebook Mobile vs. Desktop Ads: Knowing the Key Benefits of Each<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Marketers who choose to advertise on<span style="background-color: white;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/facebook-ads/">Facebook</a></span></span>
have tons of choices at their fingertips. Though this comes at a great
advantage, things can often get confusing when you’re just learning the tools.
One of the biggest choices to make is which device should you focus on for your
Facebook ads: desktop or mobile.</span><br />
<a name='more'></a><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;"> <o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">Facebook ads designed for desktop and mobile differ significantly, which
is why marketers must choose their platforms wisely. So which one should you
choose? Here are the key benefits of each<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt; line-height: 107%;">Mobile Pros: <o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l1 level1 lfo1; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">More mobile users means
Facebook will focus more on their app version<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Mobile is the general trend in social media, and
since more of your audience visit your Facebook page through their mobile
devices, then you should consider optimizing for Facebook mobile ads instead of
desktop.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l3 level1 lfo2; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Ads on mobile tend to get
more clicks and generally cost less<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Small businesses generally equate to smaller
marketing budgets, so if budget is a prime consideration, it may be best to
start with mobile Facebook ads and move to desktop as your business grows and
your reach widens.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt; line-height: 107%;">Desktop Pros:<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo3; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Desktop is more superior
in terms of controlling features and customization of ads<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Controlling and customizing the features of your
ads allow you a more targeted marketing approach, which can be handy for niche
markets. <o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l2 level1 lfo4; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Desktop ads perform better
through wider reach and more precise targeting<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">General brand awareness is best achieved with a
desktop marketing campaign, so if you want to grow your number of Facebook fans
while simultaneously reaching your target market, then desktop will be the
better choice.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "tahoma" , "sans-serif"; font-size: 12.0pt;">The key is to find the one that works best for you, budget-wise as well
as click-wise. For a thorough evaluation of your marketing needs, partner with
a knowledgeable digital marketer.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "georgia" , "serif"; font-size: 18.0pt;">Sources:<o:p></o:p></span></i></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;">5 Tips for Using
Facebook News Feed Ads, </span></i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt;">SearchEngineWatch.com<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<br />
<div class="MsoNormal">
<i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">How
to Make the Most of Facebook Mobile Ads, </span></i><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">SocialMediaExaminer.com<i><o:p></o:p></i></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-53860595260213585892017-02-28T17:30:00.000-08:002017-03-12T21:06:29.071-07:005 Elements that Can Give Your Email Marketing Strategy a Big Boost<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Many industry experts have been sounding the bell on <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/personalized-emails/">email</a></span>
marketing’s death for some time now, yet that day has yet to arrive. The truth
is, email is still one of the most effective marketing tools around, and if its
widespread use is any indication, then email marketing is certainly here to
stay.</span></div>
<a name='more'></a><span style="font-family: "arial" , sans-serif;"><br /></span>
<span style="font-family: "arial" , sans-serif;">That’s not to say that email marketing is for everybody, and there will
always be room for improvement. If your email marketing is not bringing in the
kind of profits that you want to see in your business, then here are five
strategies to try.</span><o:p></o:p><br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Gmail
now allows images on email, but having your image blocked can still happen.
Overcome the challenge of blocked images in emails by associating an image with
ALT text. When your audience sees the image you intend them to see, it becomes
easier to convey your message.</span><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">Add
motion to an email by using animated GIFs. If a picture paints a thousand
words, then GIFs portray millions. Animated GIFs attract more attention and
retain them much better than a single image ever could.</span></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">With
Google supporting responsive design across the Gmail family, there’s a need in
adopting responsive email design.</span></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">Have an
extensive pre-send email checklist and tick every box before sending out your
emails. This way, you’ll be more aware of mistakes and correct them before it’s
too late. The longer your pre-send email checklist, the better.</span></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "arial" , "sans-serif"; text-indent: -0.25in;">Achieve more success with email marketing by
planning email content months in advance. Effective email marketing campaigns
are well-thought-out, and this can only happen when you take the time to plan
them thoroughly. Ideally, you should plan your emails at least two months
before sending them out.</span></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">For more email marketing help, consult an expert online marketing firm.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Source:</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b>
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">7 easy
wins to add to your email marketing to-do list, MarketingLand.com</span></b></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-91285247770761341582017-02-27T17:30:00.000-08:002017-03-12T20:45:27.185-07:00The New Name of the Game: Engaging Users with Personalized Marketing<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Personalized marketing is the ultimate targeted marketing method. In
addition to the creation of messages for individual consumers, personalized
marketing also allows for the matching of specific products and services that
the consumer may be interested in. By offering products and services that they
actually want, businesses have a better chance of converting online visits to
sales. If you’re interested in the application of <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/" style="background-color: white;">personalized marketing</a></span>
in your business, here are some tactics to keep in mind.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"></span></div>
<a name='more'></a><br />
<br />
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Perform
thorough market research</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">The success of a personalized marketing campaign relies heavily on how
well you know your audience. This is why market research always plays a
prominent role in driving personalized marketing. </span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Create
multiple customer personas</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">From the data collected from market research, brands can then build
multiple personas to better target individual customers. After you have built
customer personas, you’ll be better equipped to supply a unique search
experience for each customer.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Create a
remarketing strategy</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Creating remarketing lists is a great way to recapture lost leads. With
an effective remarketing strategy, you can deliver the right message at the
right time to customers who have engaged your products in the past and entice
them to do business with you again.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Emphasize
product and/or service benefits</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Effective personalized marketing focuses on the benefits rather than the
features of a product or service. In the age of personalization, consumers tend
to focus more on what’s in it for them, and that’s why benefits trump features
most if not all the time.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">The use
of cookie cutter content must be discontinued</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Today’s customers are more aware of the difference between content meant
to please the general public and on that speaks to them particularly. Use of
photos and content that doesn’t speak directly to an individual should be
dropped. Use customer personas to guide you in the images you select and the
content you create.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Source:</span><o:p></o:p></b></div>
<b><span style="font-family: "arial" , "sans-serif"; font-size: 11.0pt; line-height: 107%;">How
personalized marketing tactics engage users, CIO.com</span></b>Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-40898415277596516442017-02-24T17:05:00.000-08:002017-03-12T20:02:43.196-07:00The Value of Creating Customer Thank You Ads on Facebook and Beyond<span style="font-family: "arial" , sans-serif;">Regardless of the business you’re in, loyal customers give your brand
immense value not just for their return business, but also for their
willingness and ability to give you good praise and support—both of which can
impact your sales significantly. Attracting new customers and converting them
is essential to business growth, but if you don’t know it by now, it’s actually
much cheaper for you to retain your loyal customers instead of looking for new
ones—not to mention more profitable.</span><br />
<a name='more'></a><br />
<span style="font-family: "arial" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">There are plenty of strategies that help a business retain its
customers. Email marketing, loyalty programs, discounts, and promotional
giveaways are just some of the common ones that come to mind, but there are
lesser known ones that can be just as effective. If you’re on Facebook, running
a ‘customer thank you ad’ can give you the customer retention edge that you’re
looking for.</span></div>
<br />
<br />
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Why you
need to say ‘thank you’</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Getting the customers to buy from you is just the first step—you need to
convince them to keep buying from you, and this takes more than just
consistently providing good service or quality products. You need to show your
customers that you appreciate their business, and a customer thank you ad helps
you do just that.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">“How do I say thank you? Let me count the ways…”</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">More than just building brand loyalty and enhancing the customer buying
experience, saying thank you can be effective in converting first-time
customers into repeat customers. Here are some ‘thank you’ ideas to get you
started.</span><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">A
personal ‘thank you’ video after a transaction</span><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">A
handwritten ‘thank you’ note</span><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Discounts,
promos, and giveaways, such as free shipping or gift certificate</span><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="background-color: white; font-family: "arial" , sans-serif;"><a href="http://www.nosto.com/features/facebook-ads/">Facebook</a></span><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"> shout-outs</span><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">If all this sounds exciting and enticing, it can help to partner with a
savvy digital marketer who can help you create a more personalized custom thank
you ad campaign.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">Sources:</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">How to Retain
Customers: 8 Reasons Retention Is More Profitable , CustomersThatStick.com</span><o:p></o:p></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"><br /></span></b></div>
<div class="MsoNormal">
<a href="https://www.blogger.com/null" name="_gjdgxs"></a><b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;">6 Types
of Facebook Ads that Will Win Customers</span></b><span style="font-family: "arial" , "sans-serif"; mso-fareast-font-family: Arial;"> and Keep Them Coming Back,
Shopify.com</span><o:p></o:p></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-75305442888770508652017-02-23T09:06:00.000-08:002017-03-01T20:11:20.783-08:002017 is Email Marketing’s Year and You Better Know It, Says Experts<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Inboxes become
the marketing king this year as ad blockers, inaccurate reporting metrics, and
even fake news make it harder for brands to attract customer’s attentions.
These are just some of the reasons many marketers are investing heavily in
email marketing campaig<span style="background-color: white;">ns. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/personalized-emails/">Email</a></span>
market</span>ing brought more online sales than any other single marketing channel,
mostly because it speaks to the audience directly.</span></div>
<a name='more'></a><o:p></o:p><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"> </span><span style="font-family: Tahoma, sans-serif; font-size: 12pt;">How often do you
check your emails in a day? If you’re like most people, then maybe you do so
more than once a day. Consider the direct audience access that email gives
you—when you open an email, you open a message that’s free of ads,
notification, search engine listings, and other distractions. You get to focus
on the message. This much direct access to your audience attention is not only
useful for engagement, but for customer acquisition and retention as well.</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Statistics
suggest that email marketing has a return of 44.25x. Out of other
uncontrollable factors, marketers have sole control of their email list. With
these benefits, email marketing will continue to conquer other forms of
marketing this year. That said, venturing into email marketing doesn’t
instantly guarantee success—you need to do a lot to entice customers to open
and respond to the messages you send.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<a href="https://www.blogger.com/null" name="_gjdgxs"></a><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Email marketing platforms continue to evolve, making it easier to create
custom audiences for personalized messages and automated campaigns. This
improves your ability to send the right message, at the right time, and at the
right place, and not many ad platforms give you such a high level of
personalization and customization. It will be wise for you to partner with an
email marketing expert and start harnessing emails to market your business.<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span class="Heading2Char"><i><span style="font-family: "Georgia",serif; font-size: 18.0pt;">Sources:<o:p></o:p></span></i></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">Study Finds Personalized Digital Ads Deliver
3X Consumer Engagement</span></i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">,
MediaPost.com<o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">Why Email Marketing May Be Major in 2017</span></i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">, AmericanExpress.com<o:p></o:p></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-9395582466202615832017-02-15T10:59:00.000-08:002017-03-01T20:00:15.107-08:00Personalized Marketing Plays an Integral Role in Inbound Marketing<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">“Inbound
Marketing is dead.” Marketers have been saying this incessantly since Google
clamped on its black hat practices. Yet, despite this grim outlook inbound
marketing remains a powerful tool for building trust, authority and creativity
to this day. So why hasn’t inbound marketing died yet? Because it’s a perfect
complement to practically all digital marketing plays, from search engine and
social media optimization, to email marketing, and more.</span></div>
<a name='more'></a><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Given inbound
marketing’s continued relevance, it helps to know how to effectively
incorporate it into an existing marketing strategy, and this can be done
through personalization. Inbound marketing can work in sync with email, social
media, and customer relationship management—it isn’t just about publishing
content on your website. When a strategy is effective, all parts complement
each other, and this is how<span style="background-color: white;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/">personalized marketing</a></span> can play a</span>n invaluable role in your inbound marketing efforts.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Personalized
marketing poses a powerful opportunity to create a personal connection to
customers by giving them specific features or tools that they may find
compelling. Consumers tend to take a message more seriously when they see their
names attached, because they know the product or service benefits them
specifically.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Here are some of
the benefits you may get to enjoy from personalizing your inbound marketing
strategies:</span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">●<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">It’s possible to get as much as 250% increase in
click through rates with personalization.</span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">●<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Personalization bridges the gap between digital
communication and in-person connection.</span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-pagination: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Arial",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">●<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Geo-fencing and similar technologies allow
location marketing to be more specific and personalized.</span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><o:p></o:p></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Your ads can be
personalized and interactive. You can even use them to build trust with your
target audience. All these are possible when you personalize your inbound
marketing tactics. Work with a knowledgeable digital marketing expert and make
both tools work for you.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span class="Heading2Char"><i><span style="font-family: "Georgia",serif; font-size: 18.0pt;">Source:<o:p></o:p></span></i></span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<br /></div>
<a href="https://www.blogger.com/null" name="_gjdgxs"></a><i><span style="font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-bidi-language: AR-SA; mso-fareast-font-family: Arial; mso-fareast-language: EN-US;">Why Personalization
Matters To Your Inbound Marketing Strategy</span></i><span style="font-family: "Georgia",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-bidi-language: AR-SA; mso-fareast-font-family: Arial; mso-fareast-language: EN-US;">, Business2Community.com</span>Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-912257606018327022017-02-07T09:43:00.000-08:002017-03-01T19:46:23.501-08:00How Can Facebook’s Cross-Device Tracking Improve Your Ad Revenue?<div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Are you
advertising to your prospects on multiple devices? If not, you may have to.
According to ThinkwithGoogle.com, nine out of ten consumers today move back and
forth between devices when making online purchases. This included smartphones,
tablets, laptops, desktops, and even apps. Considering that 65 percent of
online profits come from cross-device purchases, it would be a mistake not to
have a marketing strategy that allows you to create, optimize, and harness ads
that target users on all their preferred devices.</span></div>
<a name='more'></a><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">One tool that
makes t<span style="background-color: white;">his happen is <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://www.nosto.com/features/facebook-ads/">Facebook</a></span>’s
real identity an</span>d cross-device tracking, which lets you track a user’s digital
marketing contacts across multiple devices and meld the process into one single
enjoyable customer experience. The best thing about this tool is that it allows
you to track what can be tracked—you’ll be able to know what device a user is
using at sign up, login, check out, and beyond. You can even track the devices
used for subscribing to newsletters or opening emails.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">With real
identity and cross-device tracking, Facebook</span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"> </span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">ads can now be
tracked, measured and optimized across multiple devices. This also personalizes
the buying experience for existing customers. It can even lower the cost of
acquiring new customers, among other advantages.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">As you can see,
being able to detect a customer’s cross-device journey offers a huge
competitive edge. Especially when conducted with an accurate marketing report,
real identity and cross-device tracking can reveal how seemingly unprofitable
ad campaigns influence the customer journey.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt; mso-fareast-font-family: Arial;">Want to
experience all these advantages for yourself? Then a consultation with a
knowledgeable Facebook ad marketer is in order.</span><span style="font-family: "Tahoma",sans-serif; font-size: 12.0pt;"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: Georgia, serif; font-size: 18pt;">Sources:<o:p></o:p></span></i></div>
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<br /></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">Why cross-device tracking is the latest
obsession for marketers</span></i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">,
CampaignLive.com<o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">Shutterfly Snaps Up Mobile Insights With
AdWords Cross-Device Conversions</span></i><span style="font-family: "Georgia",serif; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">, ThinkwithGoogle.com<o:p></o:p></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0tag:blogger.com,1999:blog-2951714284570214505.post-30784945728676241302017-01-23T19:53:00.000-08:002017-02-02T19:54:47.086-08:00Boost Your Engagement With These 5 Useful Email Marketing Elements <div class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">Low email
engagement is always frustrating for any business owner. However, there are
some relatively easy techniques to use to ensure that more of your </span><a href="http://www.nosto.com/features/personalized-emails/"><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;">emails</span></a><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"> are read and that they bring about the desired
results. </span></div>
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<span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
</span></div>
<a name='more'></a><i><span style="font-family: Georgia, serif; font-size: 18pt;">Targeted Messages <br />
</span></i><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
Your email subscribers should never be treated as though they're a monolithic
group. If you can segment your messages to appeal to different groups within
your subscriber database, you will be better off. Target audiences are more
likely to react to personalized efforts. <br />
<br />
</span><i><span style="font-family: Georgia, serif; font-size: 18pt;">Customer Relationship Influences Personalization <br />
</span></i><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
One of the advantages of personalizing emails is helping ensure that your
messages have the desired outcome. The more personalized your messages are for
your recipients, the more likely they are to act. Good calls to action and
similar tools make a difference. <br />
<br />
</span><i><span style="font-family: Georgia, serif; font-size: 18pt;">The Email Subject Should Make an Impact <br />
</span></i><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
It's not enough for a subject line to read as well-written, it should also make
an impact. The subject may make all the difference in whether the recipient
opens the message. Make sure it's eye-catching from the start. <br />
<br />
</span><i><span style="font-family: Georgia, serif; font-size: 18pt;">All Offers Should Be Valuable <br />
</span></i><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
A customer should be able to see what they have to gain from acting on your
message from the start. Important guides that relate to your products and
ebooks are both good options to keep in mind for offers. <br />
<br />
</span><i><span style="font-family: Georgia, serif; font-size: 18pt;">Emails Should Be Shareable <br />
</span></i><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
The content of your email should be easy to share with others. Although often
overlooked, social sharing tools may make all the difference in whether your
content reaches a broader audience or not. <br />
<br />
Taking advantage of these tools is likely to help you boost overall engagement.
Your company is very likely to benefit from these easy, yet powerful
techniques. <br />
<br />
</span><i><span style="font-family: Georgia, serif; font-size: 18pt;">Sources: <br />
</span></i><b><span style="font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Arial;"><br />
</span></b><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">10 Ways to Optimize
Your Emails for Better Engagement [Infographic], blog.hubspot.com<o:p></o:p></span><br />
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<br /></div>
<br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto;">
<span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Tahoma; mso-fareast-font-family: Arial;">Six Engagement Boosting Elements You Should Add To Your Email Marketing
Campaign, forbes.com </span><span style="font-family: "Georgia","serif"; font-size: 12.0pt; mso-bidi-font-family: Tahoma;"><o:p></o:p></span></div>
Lindseyhttp://www.blogger.com/profile/09279198171712692566noreply@blogger.com0