Contrary to what most people assume, emails are not just necessary to create social media accounts and are not only used for business correspondence. Emails are also—and still—an effective way to do personalized online marketing. According to Mapp Digital’s fifth annual Consumer Views of Email Marketing Whitepaper, more than 98% of consumers (aged 18 to 64) check their email at least one to three times a day. This means that email marketing can still reach your target market for as long as it’s customized, which makes it more relevant and enticing to be clicked.
Friday, 25 November 2016
Monday, 21 November 2016
Smartphones are more popular than ever, with usage skyrocketing by the minute. According to statistics, smartphone users in the U.S. will reach an unprecedented 222.9 million in 2017. With this growing number comes more people opening their emails on mobile devices. A survey conducted by Litmus Software reveals that 53-percent of emails are now opened on mobile devices, and this number is only expected to grow in the coming years.
A closer look at the state of technology and how it’s evolving gives a better idea of where email marketing is headed. Here’s what you need to know:
Wednesday, 16 November 2016
Whether it’s being addressed by their name, having their birthday remembered, or receiving emails relevant to their needs, customers love that personal touch. It makes them feel that you value them as a customer. You can make your customers feel even more special with personalized product recommendations.
Friday, 11 November 2016
There’s more to marketing than just attracting new customers to your website and convincing them to make a purchase. These days, if you’re not maintaining a long term relationship with your customers, then you are not doing marketing effectively. So how do you ensure that your customers stay with you over the long run? The key is personalized marketing.
Tuesday, 8 November 2016
Facebook is always updating and adding to its features to better serve both marketers and consumers equally. Have you ever heard of Facebook’s Carousel feature before? It’s a feature that’s popularly known for allowing users to post multiple images and even links in a single post or ad. Get to know Facebook Carousel a little better and learn how you can use them to benefit your business.
Friday, 4 November 2016
Facebook Ads have become quite the powerful online marketing tool. Despite their ease of use and effectiveness, it can be so easy to go wrong with them. Are you not getting the results you’re looking for with your Facebook Ads campaign? Perhaps you’re wondering what you’re doing wrong. Take a look at some of the possible mistakes you might be making.