Friday, 23 December 2016

First Impressions Matter: The Power of Sending Out a Welcome Email

After a web user finally signs up for your email list, what should be the first thing you do? Welcome them of course! First impressions matter and few things can make a fresh subscriber feel welcome than greeting and thanking them for signing up.

Wednesday, 21 December 2016

Avoid Becoming Spam Email: Deliverability Matters in Email Marketing

Creating an email list that works involves a lot of time, effort, scrutiny, and patience. You invest that much in it because it provides the single best return on investment in all your marketing channels. Of course, if your recipients don’t read your email message, much less open them, that ROI can be impossible to achieve.

Tuesday, 13 December 2016

Three Personalized Marketing Principles to Get Behind for Beginners

Personalized marketing has long been employed by big name brands as a way to keep customers engaged, and most of all, increase revenue. However, for small to medium businesses, personalization isn’t so cut and dry. Though it’s often talked about in marketing circles in these areas, few can declare that they’ve mastered it, much less tried it. Personalized marketing can be overwhelming at the beginning, but there are mainstay techniques newbies can always follow.

Saturday, 10 December 2016

Wave of the Future: One-to-One for a Personalized Marketing Approach

One-to-one marketing, aka personalized marketing, has helped many big companies shape their offerings to appeal to individual customers. Two of its biggest benefits include the ability to create promotional messages more customized to each shopper’s taste, and the creation of long-term business-customer relationships. The best thing about one-to-one marketing though, is that even small to medium businesses can afford to use it.

Monday, 5 December 2016

Mobile Facebook Ads: Three Common Mistakes You Should Avoid Making

Did you know that in the United States, people spend more time on average on Facebook as compared to any other leisure activity? It’s no wonder why successful business owners have begun to leverage Facebook ads as a way to market their respective businesses online.

Friday, 2 December 2016

Five Ways to Optimize Facebook Ad Targeting and Reach Your Audience

You worked hard on making the Facebook Ad, and you believe it’s time to unveil it to the perfect audience. You post your ad, hoping that it yields the results that you thought it would, but it doesn’t. No matter how often you monitor it, you can’t notice any improvement in its performance. What gives?

Friday, 25 November 2016

Customized Email Marketing: An Effective Way to Reach Young Consumers

Contrary to what most people assume, emails are not just necessary to create social media accounts and are not only used for business correspondence. Emails are also—and still—an effective way to do personalized online marketing. According to Mapp Digital’s fifth annual Consumer Views of Email Marketing Whitepaper, more than 98% of consumers (aged 18 to 64) check their email at least one to three times a day. This means that email marketing can still reach your target market for as long as it’s customized, which makes it more relevant and enticing to be clicked. 

Monday, 21 November 2016

Email Marketing: Where is it Headed? Here’s What You Need to Know

Smartphones are more popular than ever, with usage skyrocketing by the minute. According to statistics, smartphone users in the U.S. will reach an unprecedented 222.9 million in 2017. With this growing number comes more people opening their emails on mobile devices. A survey conducted by Litmus Software reveals that 53-percent of emails are now opened on mobile devices, and this number is only expected to grow in the coming years.
A closer look at the state of technology and how it’s evolving gives a better idea of where email marketing is headed. Here’s what you need to know:

Wednesday, 16 November 2016

Personalized Marketing 101: Doing Product Recommendations Properly

Whether it’s being addressed by their name, having their birthday remembered, or receiving emails relevant to their needs, customers love that personal touch. It makes them feel that you value them as a customer. You can make your customers feel even more special with personalized product recommendations.

Friday, 11 November 2016

How Can You Make Personalized Marketing Work for Your Online Store?

There’s more to marketing than just attracting new customers to your website and convincing them to make a purchase. These days, if you’re not maintaining a long term relationship with your customers, then you are not doing marketing effectively. So how do you ensure that your customers stay with you over the long run? The key is personalized marketing.

Tuesday, 8 November 2016

How to Harness Facebook Carousel Ads for Your Marketing Campaigns

Facebook is always updating and adding to its features to better serve both marketers and consumers equally. Have you ever heard of Facebook’s Carousel feature before? It’s a feature that’s popularly known for allowing users to post multiple images and even links in a single post or ad. Get to know Facebook Carousel a little better and learn how you can use them to benefit your business.

Friday, 4 November 2016

The 4 Biggest Mistakes You Can Make With A Facebook Ad Campaign

Facebook Ads have become quite the powerful online marketing tool. Despite their ease of use and effectiveness, it can be so easy to go wrong with them. Are you not getting the results you’re looking for with your Facebook Ads campaign? Perhaps you’re wondering what you’re doing wrong. Take a look at some of the possible mistakes you might be making.

Friday, 21 October 2016

Three Tips on Using Facebook Ads to Cultivate a Healthy Email List

There are many marketers that can find it impossible to create a profitable email list, so they switched to social media as a marketing tool. In the same way, certain brands still find emails more suitable for their objectives as a brand and do not heavily rely on social media marketing. What all brands have to realize is that using both email and social media can be a bigger driver of success for your business.

Wednesday, 19 October 2016

Using Preference Data for More Relevant Customer Emails and Messages

In marketing, personalization is the new name of the game. From emails to PPC ads and even SEO, the focus nowadays is to tailor the message specifically to the individual receiving them. According to a study, purchasing patterns of 86 percent of consumers were affected when the marketing message was personalized to them.

Not all customers are created equal after all, and before any personalization can happen, you need to identify what key factors set one customer from the other. Once you understand what makes them different, you will be able to target messaging and even develop your product for both your customer and business.

The way to differentiate your customers? It’s preference data.

Preference data refers to data about what and how users prefer to buy, or what ads people find interesting. The use of preference data in marketing to customers has become more common, not only among large retailers, but small and medium enterprises as well. Collecting and analyzing preference data has allowed marketers to segment their customers based on behavioral data.

Understanding customers better requires greater insight into a lot of factors including geography, demographics, products, bought, etc. Surveys and generalizations are helpful, but modern businesses need more data if they want to gain the upper hand over the competition. Customer service records, social media activity, and even referral sources—all of these can be used to gather preference data. Use this customer intelligence to create content that speaks to your users via their preferred medium whether it’s through your ads, emails, and website content.

Many conversion failures have stemmed from getting information about customers wrong. That said, it’s important to ensure the accuracy of the data you collect, so double check and double check again.

Using Big Data and Preference Centers to Personalize Email Marketing,

Friday, 14 October 2016

Let’s Get Personal: Using a Unique Tone of Voice for Email Marketing

No matter how often you update your services, upgrade your products, or improve your business processes, they would all be in vain if you can’t provide optimal customer experience. In fact, marketing experts believe (and statistics support it as well) that by the year 2020, customer experience will overtake price and product as the key brand differentiator. With a large majority of buyers willing to spend more for a better customer experience, you can’t afford to ignore strategies such as personalized email marketing that aim to prioritize and please the customer first.

Maximizing Data and Overcoming Barriers to Personalized Marketing

Making the most of information, from budget distribution to market analyses, is critical to the success of a business. The same goes for success in the marketing industry. These days, advertising professionals and business owners alike are aware of the importance of digital and online marketing strategies wherein consumers are primarily expecting personalized promotions and communications from brands or businesses that wish to reach out to them. Such an expectation places a great amount of pressure on marketers to equip themselves with personnel and tools to overcome the following barriers to an effective personalized marketing campaign:

Tuesday, 11 October 2016

What Lies Yonder? Foreseeing the Future of Personalized Marketing

Now more than ever, consumers want brands to speak to them directly, and many brands have been quick to respond to this growing demand. According to a recent survey, almost 50 percent of consumers said they are more willing to participate in a promo if it the message was tailored specifically for them, and the companies that have managed to do so, are thriving. 

Wednesday, 5 October 2016

How to Get Better Results and Market Insights From Your Facebook Ads

Facebook can be used by individuals leisurely, but brands need to make a more strategic approach when using the social media platform for business. With the right plan, you could skyrocket the sales of your business or get tons of leads for your brand. Here is a list of things you can do to achieve success with your Facebook ads:

Wednesday, 28 September 2016

Three Important Reasons for Sending Personalized Emails to Clients

Most business owners are quick to dismiss the importance of email marketing nowadays, especially when there are a host of other, more interactive means to get in touch with their patrons. However, although people may seem more disinterested with emailed marketing materials, it cannot be denied that there are still a lot of benefits that can be derived from it.

Customer Retention

Company websites are encouraged to have options for subscriptions to newsletters and other materials. Making it optional is important because email users value their privacy very intensely. The last thing anyone would want is to enter a website and then find out that their email had been picked up without them knowing, and the next thing they know, they’re being spammed by all these marketing emails.

Tuesday, 20 September 2016

Marketing Trends: Why Do Consumers Crave Personalized Experiences?

Picture this out.

Isn’t it that between receiving a random gift, say a plain black, leather wallet, versus receiving a leather wallet in your favorite color with your initials imprinted on the inside, the latter is better appreciated?

These days, personalization, from consumer products to online experiences, is vital to maintain engagement and boost a business’ bottom line.

In fact, the latest technological advancements allow people to receive personalized recommendations online, thereby changing their expectations and the way they engage with content.

Monday, 19 September 2016

The Benefits and Advantages of Using Personalized Email for Branding

In all of the email marketing strategies that you take on, the most important component that marketers should be conscious of is how consistent they are in their branding. In a nutshell, this is the careful curation of public image and impression towards your company. 

Monday, 12 September 2016

How to Keep Personalized Marketing Strategies from Being Too Personal

As in most promotional strategies, personalized marketing has its limits.

Although customers are more inclined to respond positively to ads and promotions that use their name or are relevant to their needs, be careful not to go too far and push them away by stepping over their personal boundaries.

Indeed, in the same way that people don’t want their personal space being crowded by strangers or random marketers, they likewise prefer their online world to remain free of things that they consider irrelevant and unnecessary. 

Making Facebook Work for You: How to Master Organic and Paid Reach

Did you notice your Facebook organic reach declining?

That’s because of the changes that Facebook introduced to its News Feed algorithm. Don’t fret, because there are work-arounds that you can recover some of the organic reach that you’ve lost—maybe even boost it.

Establish a unique value proposition for the audience

To keep your Facebook followers interested, you need to provide them with value, and the best way to do that is by consistently posting great, useful content. If your followers find your content useful, they will like, comment, and share your content long after you’ve posted it.

Monday, 5 September 2016

Tips on Using Facebook Ads to Target An Important Demographic: Moms

Millennials are the talk of the town when it comes to marketing. These young, financially capable, and critical thinking generation are usually targeted by brands—sometimes, just because of their sheer volume, and sometimes, because of a true brand match.

For instance, a restaurant may undergo a hip rebranding and make menu items more affordable to appeal to this younger market. A retailer may also come up with marketing campaigns that men and women in their 20s or 30s would respond to.

While these are valid insights and possibly effective strategies to enhance profitability, there’s another group of target customers that brands shouldn’t undermine: mothers. Here are a few things you need to consider:

Sunday, 28 August 2016

3 Strategies for an Effective Personalized Email Marketing Campaign

According to a recent study from Marketing Land, personalized emails yield transaction rates six times as effective as traditional promotional emails. You can expect a 29 percent increase in open rates and 41 percent in click rates for promotional mailings. Interestingly, however, 70 percent of brands fail to reap these benefits because they don’t personalize emails.

If you’re looking to get started, here are three strategies to keep in mind.

Monday, 22 August 2016

How to Go About Testing Your Company’s New Personalized Email Campaign

Before you launch a new personalized email campaign, it is highly recommended to put it through testing first. After all, how can you know if a certain approach will achieve what you hope it would for your business of either retaining long-time customers or catching the eye of new ones? Now, there are many ways to test an email campaign but the A/B testing method is the ideal choice for finding out what kind of email yields the most engagement from customers.

Saturday, 20 August 2016

Numerous Marketers Agree that Personalized Marketing is the Future

Just how much of a big deal is personalization going to be? If a recent study from Adobe holds true, marketers will regard personalization highly in the next few years. More specifically, it’s the one capability that marketers will try to prioritize more in the future.

This study, aptly titled “Digital Roadblock: Marketers Struggle to Reinvent Themselves”, only shows how aware marketers are on how their roles will change in the next three years, though only a few of them expressed confidence in taking risks and embracing changes to remain competitive.

Monday, 15 August 2016

Follow these Simple Tips when Investing in Personalized Marketing

Sites like Amazon and Netflix continue to engage with their users even if the latter found what they’ve been looking for by introducing other options that they are most likely to enjoy. This is the foundation of personalization: consumers are provided with custom offers and services, which they are likely to enjoy.

Tuesday, 9 August 2016

Rising Trends in Facebook Marketing—The Growth and Value of Online Ads

Since its founding in 2004, Facebook has come a long way in terms of function and services. From a simple social networking site, Facebook has now turned into a multipurpose platform that connects people, promotes businesses, and supports campaigns to name but a few. In fact, when it comes to modern-day marketing, Facebook marketing is among the big guns so to speak. 

Monday, 8 August 2016

Here Are Some of the Reasons Why Your Facebook Ads Aren’t Working

Brands big and small have already been utilizing Facebook Ads as a way to reach out to over a billion users. In fact, recent studies named Facebook as the most effective social channel for businesses looking for the best results. The challenge, though, is gleaning substantial return on investment from Facebook Ads.

There’s no doubt that marketers are having trouble with seeing results from Facebook Ads, but did you know that these problems are often caused by simple reasons?