Friday, 19 May 2017

Add a More Personal Touch to Your Emails Using these 3 Strategies

Marketing has certainly evolved significantly in the past few years. Where once TV, radio, and newspapers ruled the roost, now it’s all about websites, email, and social media. As the internet continues to change the way people live their lives, it is also changing the way businesses approach their target market.

Today, marketing through the internet has taken on a more personalized approach, and this is no more apparent in email marketing. Businesses need to ‘get personal’ with their marketing, unless they want to be swallowed by the competition. Personalization is the key to higher customer engagement through emails. 

Tuesday, 16 May 2017

Email Marketing Trends: The Growing Popularity of Interactive Emails

As people grow more accustomed to personalization in their emails, simply addressing each customer directly is no longer enough to capture your audience’s attention. This is where interactive email comes in. While earlier examples of interactive emails were limited to elements like product carousels, today’s most adept email marketers have started creating wide-encompassing checkout experiences right in an email.

Thursday, 11 May 2017

Personalized Marketing Tips: Focus Marketing on Benefits Over Features

It is often said that a great product will sell itself. It’s no wonder why many marketers often make the mistake of overemphasizing the numerous features of their products in an attempt to show people just how good a particular product is. What many of these marketers do not see, however, is that most consumers are now looking for the best value possible.

Wednesday, 10 May 2017

3 Effective Ways to Use Dynamic Content for Personalized Marketing

When you search for a product on a web store such as Amazon or eBay, you probably observed a series of product recommendation during your visit. These recommendations are often accompanied by indicative text such as “Customers interested in this product also bought:” or “Based on your browsing history,” and typically feature items that relate to your initial query. This is an example of what the online marketing world calls dynamic content.

Friday, 5 May 2017

Ads Are Making Their Way to Facebook Messenger—Get to Know the Details

Facebook recently began including ads into Facebook Messenger, its very own mobile messaging system. Facebook says that the ads are merely a test, and they are only limited to Australia and Thailand. The ads will appear card-style below recent conversations, and consist of thumbnails with text and a link.

The links that accompany the Messenger ads can make use of different lead generation tactics, like clicking to sign up for a newsletter or learn more about the business, among other things. In essence, the ads are similar to how Facebook ads and business pages direct users to take a specific action, such as invite users to shop, engage, or inquire about a product or service.

Wednesday, 3 May 2017

The Four Make or Break Factors of a Fantastic Facebook Advertisement

Facebook ads are becoming one of the most powerful forms of online advertising. If you are interested in starting your own Facebook ad campaign, you’ll definitely want to do everything you can to make sure your campaign is a success. With that in mind, here are four factors that can help improve the performance of your ads:

Color Symbolisms

Colors play a huge role in how people perceive imagery. Use this to your advantage by understanding what certain colors symbolize. For example, blue is often associated with dependability and strength. Green often symbolizes growth and health. Choose an image where the predominant color fits your branding and what your product/service has to offer. 

Friday, 28 April 2017

Overcoming the Biggest Challenges When It Comes to Email Marketing

By now, we all know that email is an integral component to any marketing campaign. In fact, it is one of the most effective and easiest ways to reach your target market directly. If you want to get a good ROI on your email marketing efforts, it's important to overcome common challenges that include:

- adapting to evolving opt-in regulations
- creating consistent, quality content
- increasing click-through rates
- gaining new subscribers and retaining current ones

So, how do you overcome these hurdles? It starts with keeping up with the most current trends and best practices for email marketing, however, it goes deeper than that. Read on to learn more.

Monday, 24 April 2017

How to Create a Stronger, Likable Brand with Personalized Marketing

Almost all businesses want to have a strong brand that's liked and respected by consumers. As anyone who's been in business knows, accomplishing that is easier said than done. One way to create a stronger, likable brand is through personalized marketing. Here are four ways you can utilize this marketing strategy to establish a stronger brand:

1. Leverage Behavioral Data

Providing tailored recommendations isn't just convenient for customers or a way to increase your sales. Leveraging behavioral data to provide tailored product recommendations increases brand loyalty. Invesp reported that 56% of online consumers are more likely to return if the business provides personalized product recommendations.

Thursday, 20 April 2017

Common Facebook Ad Mistakes to Avoid When You’re Just Starting Out

Tapping into an audience that includes more than 70 percent of all adults and over a billion active monthly users is the most compelling reason to consider advertising on Facebook. The popular social platform also has a large mobile audience that can help you effectively target on-the-go searchers. These well-known benefits of advertising via this platform will only be good for your brand if you avoid these common mistakes.

Targeting the Wrong Audience

It doesn't matter if your ad is interesting enough to get clicks if those clickers have no interest in what you have to offer. Your potential customers are out there. You just have to take some time to find the right audience by:

• Clicking the "Audience" tab in Ads Manager to determine and define your audience
• Saving the target groups you create for use in future campaigns
• Targeting fans who have previously visited your site
• Paying attention to users within your specific geographic area

Monday, 17 April 2017

Stop These Five Bad Habits in Email Marketing to Get Better Results

Email marketing is still the most effective digital marketing channel as it delivers good ROI in online marketing. If your ROI or conversion rates are low, then there's a good chance you have a bad habit hurting your attempts. Here are the five mistakes you should avoid in order to increase your open rates, click-through rates, and conversions:

1. Messaging People Who Never Subscribed

One of the worst mistakes you could make is messaging people who never subscribed to your list. This can get you into trouble with anti-spam laws as well as turn away those who never subscribed but could be potential customers. People who are approached in their inboxes by companies they didn't subscribe to usually don't become customers because it gives them a negative view of the business.

Monday, 10 April 2017

How You Can Engage and Retain Customers Through Personalized Marketing

Nearly 60 percent of consumers are more likely to consider a brand if they get personalized incentives, and more than half of all customers are more likely to come back to retailers that remember their previous purchases. If your goal is customer retention, these facts provide the proof that personalized marketing can do wonders for your brand in terms of visibility, engagement, and ROI.

Determine Your Objectives

Approximately 80 percent of your revenue comes from the 20 percent of your customers who are loyal. You're only going to keep them interested, however, if you know what you want to accomplish with marketing before you launch a new loyalty program or make changes to an existing one. Do you want to convince customers to purchase similar products again or to consider bigger purchases? Whatever it is you have in mind, clearly define your objectives.

Monday, 3 April 2017

3 Essential Tips for Remarketing Successfully through Facebook Ads

Not all of your website visitors end up with a purchase due to various reasons. Perhaps they weren’t ready to make a purchase yet, or maybe they were simply shopping around. All is not lost for these visitors, though: you can still turn them into customers through remarketing.

In a nutshell, remarketing is a strategy used to reconnect with people who visited your website before but didn't make a purchase. When done correctly, remarketing can translate into more conversions.

Facebook is an ideal platform for remarketing ads because it's the most widely used social media site. Here, you'll have plenty of opportunities to recapture the attention of a past visitor. Take note of the three vital steps to successfully remarket via Facebook ads.

Thursday, 16 March 2017

Worried About Email Unsubscribers? They Might Be Good for Business

When email list subscribers start ending their subscriptions, this could be taken as a sign of failure. After all, it points to people losing interest in a product or service. It may seem bad for business – but that’s not necessarily always the case.

Tuesday, 14 March 2017

Next Level Personalized Marketing: 3 Simple Ways to Empower Customers

In today’s digital world, personalizing your marketing efforts to the tastes of your target market is widely accepted as a necessity. However, many consumers are now starting to get used to this approach, and are now demanding better.

Monday, 13 March 2017

The Importance of Creating Audience Personas for Facebook Marketing

Marketing campaigns, whether online or offline, require direction. Which way you should go and the steps you have to take are often influenced by a variety of factors, but the greatest determinant of marketing success is, without a doubt, your target market. So when you’re in the process of crafting the ideal Facebook marketing ads, you need to have a specific audience in mind--you need to create an “audience persona”.

Friday, 10 March 2017

Email Marketing: Three Common Mistakes All Businesses Should Avoid

Email marketing is one of the most effective way to let consumers know of any promotions or special sales your business might be having. This is especially true for e-commerce and online retail stores—when done correctly. Unfortunately, some businesses are unfamiliar with the factors that spark an email campaign’s success. This can often lead to poor performance that they incorrectly attribute to failure

Wednesday, 8 March 2017

Personalized Marketing Best Practices: Avoid These 3 Common Pitfalls

It is no secret that personalized marketing is a great way to drive up customer engagement, which eventually improves customer loyalty and increases your profit margins. Unfortunately, some people do personalized marketing just so they can say they do it. This is a big no-no.

Monday, 6 March 2017

Facebook Mobile vs. Desktop Ads: Knowing the Key Benefits of Each

Marketers who choose to advertise on Facebook have tons of choices at their fingertips. Though this comes at a great advantage, things can often get confusing when you’re just learning the tools. One of the biggest choices to make is which device should you focus on for your Facebook ads: desktop or mobile.

Tuesday, 28 February 2017

5 Elements that Can Give Your Email Marketing Strategy a Big Boost

Many industry experts have been sounding the bell on email marketing’s death for some time now, yet that day has yet to arrive. The truth is, email is still one of the most effective marketing tools around, and if its widespread use is any indication, then email marketing is certainly here to stay.

Monday, 27 February 2017

The New Name of the Game: Engaging Users with Personalized Marketing

Personalized marketing is the ultimate targeted marketing method. In addition to the creation of messages for individual consumers, personalized marketing also allows for the matching of specific products and services that the consumer may be interested in. By offering products and services that they actually want, businesses have a better chance of converting online visits to sales. If you’re interested in the application of personalized marketing in your business, here are some tactics to keep in mind.

Friday, 24 February 2017

The Value of Creating Customer Thank You Ads on Facebook and Beyond

Regardless of the business you’re in, loyal customers give your brand immense value not just for their return business, but also for their willingness and ability to give you good praise and support—both of which can impact your sales significantly. Attracting new customers and converting them is essential to business growth, but if you don’t know it by now, it’s actually much cheaper for you to retain your loyal customers instead of looking for new ones—not to mention more profitable.

Thursday, 23 February 2017

2017 is Email Marketing’s Year and You Better Know It, Says Experts

Inboxes become the marketing king this year as ad blockers, inaccurate reporting metrics, and even fake news make it harder for brands to attract customer’s attentions. These are just some of the reasons many marketers are investing heavily in email marketing campaigns. Email marketing brought more online sales than any other single marketing channel, mostly because it speaks to the audience directly.

Wednesday, 15 February 2017

Personalized Marketing Plays an Integral Role in Inbound Marketing

“Inbound Marketing is dead.” Marketers have been saying this incessantly since Google clamped on its black hat practices. Yet, despite this grim outlook inbound marketing remains a powerful tool for building trust, authority and creativity to this day. So why hasn’t inbound marketing died yet? Because it’s a perfect complement to practically all digital marketing plays, from search engine and social media optimization, to email marketing, and more.

Tuesday, 7 February 2017

How Can Facebook’s Cross-Device Tracking Improve Your Ad Revenue?

Are you advertising to your prospects on multiple devices? If not, you may have to. According to, nine out of ten consumers today move back and forth between devices when making online purchases. This included smartphones, tablets, laptops, desktops, and even apps. Considering that 65 percent of online profits come from cross-device purchases, it would be a mistake not to have a marketing strategy that allows you to create, optimize, and harness ads that target users on all their preferred devices.

Monday, 23 January 2017

Boost Your Engagement With These 5 Useful Email Marketing Elements

Low email engagement is always frustrating for any business owner. However, there are some relatively easy techniques to use to ensure that more of your emails are read and that they bring about the desired results. 

Thursday, 19 January 2017

5 Email Marketing Insights That Will Improve Your Clickthrough Rate

Email marketing has one of the highest ROIs in marketing. If you've been struggling to see the results others have had, then there's a piece or two of the puzzle that you're missing. Here are five of the most important insights that will help improve your results:

Friday, 13 January 2017

3 Essential Elements of Personalized Marketing You Should Consider

There's no denying the importance of having an effective landing page to capture lead information and encourage conversions. Since you're likely asking site visitors to take a specific action, you'll get better results by personalizing it. Including the essential elements below to your personalized marketing efforts often leads to consistent results.

Wednesday, 11 January 2017

Personal Segmentation as Personalized Marketing: How to Harness It

The world of online retail is, for lack of a better word, vast. Sites too numerous to count offer products too numerous to mention, and they are all looking for the sales to keep them going. You understand this because you're caught in the middle. You have good months and bad, and you want to break the cycle. You've executed mass marketing campaigns with little or no success, so you want to try something else. This is where personalized segmentation comes into play.

Saturday, 7 January 2017

How Facebook’s Local Awareness Ads Can Help You Attract Customers

Facebook's local awareness ads can turn around a low-performing store or boost the sales of an already well-to-do business. Many small business all around the globe have had great success with it. If you want to experience their success for yourself, here are some of the great ways Facebook's local awareness ads help you attract customers, including examples of businesses who have seen success with this form of advertising: 

Thursday, 5 January 2017

Failing Facebook Ad Campaign? How to Save It in 4 Manageable Steps

Failing to target correctly leads to failing Facebook ad campaigns. It's important to have a good understanding of who your target audience is for your ads to be successful. If you're struggling to generate a solid ROI from your ads, follow the four steps below to save your campaign: