Millennials are the talk of the town when it comes to marketing. These young, financially capable, and critical thinking generation are usually targeted by brands—sometimes, just because of their sheer volume, and sometimes, because of a true brand match.
For instance, a restaurant may undergo a hip rebranding and make menu items more affordable to appeal to this younger market. A retailer may also come up with marketing campaigns that men and women in their 20s or 30s would respond to.
While these are valid insights and possibly effective strategies to enhance profitability, there’s another group of target customers that brands shouldn’t undermine: mothers. Here are a few things you need to consider:
Moms Are on Which Social Media Platforms?
Like the rest of the globe’s population, majority of moms are on Facebook, since it’s an all-in-one site you can use for communication, education, purchases, and many more. However, it is interesting to note that the respondents of the 2016 Moms and Media report from Edison Research also sought online radio and podcasts.
Social Media and Moms’ Spending Power
As a major decision-maker in the household and possibly even a breadwinner in some cases, mothers have a major influence on what the family purchases. As observed in previous surveys, social media campaigns and ads can influence their preferences and buying habits, which means brands can tailor campaigns toward moms and make this work to their favor.
This is where personalized Facebook ads come in, and our innovative system lets you tailor ads to moms and help in improving your engagement with your target market. Using our tools, you can find out more about this demographic (e.g. Are they more on their mobiles or their desktops? Do they prefer traditional articles or newer, bite-sized formats like videos?) You can also create more effective and targeted campaigns based on the data you gather.
Connecting with Mothers When It Matters Most, Facebook IQ