Monday, 12 September 2016

Making Facebook Work for You: How to Master Organic and Paid Reach

Did you notice your Facebook organic reach declining?

That’s because of the changes that Facebook introduced to its News Feed algorithm. Don’t fret, because there are work-arounds that you can recover some of the organic reach that you’ve lost—maybe even boost it.

Establish a unique value proposition for the audience

To keep your Facebook followers interested, you need to provide them with value, and the best way to do that is by consistently posting great, useful content. If your followers find your content useful, they will like, comment, and share your content long after you’ve posted it.

Use Facebook Insight to have a better understanding of the audience

Facebook Insight allows you to identify the people who will most likely engage with you. In simpler terms, this particular Facebook tool allows you to target your content to specific audience. There are eight Facebook targeting options at your disposal: gender, interests, location, relationship status, language, age, educational attainment, and post end date. Use these options to help you connect the right audience for your content.

Harness paid advertising options

Facebook’s paid advertising options allow you to promote and increase the reach of your content. This is the perfect complement to your organic posts, as it puts your posts in the eyes of people who may be interested in what you have to offer, but haven’t liked your page yet.

Find automated solutions to reach out to an audience through Facebook ads

Facebook allows you to schedule your posts, allowing you to time your posts when you have a higher chance of getting noticed. Such automated solutions are pretty easy to learn or use, so don’t hesitate to use them to your fullest advantage.


The Beginner’s Guide to Facebook Marketing: Master Organic & Paid Reach,

5 Ways to Improve Your Facebook Organic Reach,

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