Facebook can be used by individuals leisurely, but brands need to make a more strategic approach when using the social media platform for business. With the right plan, you could skyrocket the sales of your business or get tons of leads for your brand. Here is a list of things you can do to achieve success with your Facebook ads:
Creating a Facebook ad is a step-by-step process, and one of the most crucial part is identifying the audience you want to reach. You can choose to deliver your ads to a broad set of users, but it’s better to really know the interests and demographics of your intended market (e.g. the age range, gender, location, mobile used, and other relevant details). This way, you can use these information as you create your ad and let Facebook’s algorithm reach those individuals for you.
2. Use the T-O-M formula for Facebook ads.
That stands for “Target-Offer-Message”—three things you need to get right. Again, target the audience that you want to reach, give them an offer they can’t resist, and craft the message (by choosing the appropriate visuals and text) according to that audience’s interests. With this formula, you won’t waste the dollars you invest in your ads.
3. Monitor Results
Now that you’ve created and posted an ad, it’s time to measure its short and long term impact to your business. Facebook Insights is the key to tracking your social ROI, as it reveals a lot about the social impact of your campaigns. You can then tweak your campaign based on these insights.
4. Find solutions that offer automated and personalized Facebook ads.
Of course, the whole process takes time, effort, and expertise. You may need a team composed of copywriters, artists, and social media marketing strategists if you don’t have someone who can do all the tasks. However, there’s a more cost-efficient alternative: an automated system or a personalization engine that will help you tailor your ads and the audience it reaches, so you can get the most out of your investment.
Six Ways to Blow Up Your Business With Facebook Ads, Forbes, March 14, 2016
Facebook measurement basics, Facebook Business