Since its founding in 2004, Facebook has come a long way in terms of function and services. From a simple social networking site, Facebook has now turned into a multipurpose platform that connects people, promotes businesses, and supports campaigns to name but a few. In fact, when it comes to modern-day marketing, Facebook marketing is among the big guns so to speak.
As of 2015, Facebook has already reached 1.59 billion users and advertisers invested around $17.08 billion on the platform. The importance of mobile marketing can’t be understated and marketers are focusing more on this type of marketing as the number of people who own smartphones and stay connected online 24/7 increase each year. Although Google remains as the biggest online advertising platform by revenue, Facebook’s ad revenue grew by 48.6% in 2015 compared to Google’s 13% growth.
Advertisers are taking advantage of mobile marketing opportunities due to their measurability and promising results. Consider these numbers: 86% of consumers use mobile devices to plan their shopping trips, 4 out of 5 car shoppers use their smartphones in the purchase process, and 72% of boomers with incomes over $75k own smartphones—these are just some of the statistics that inspire marketers to focus majority of their efforts on mobile advertising, specifically on Facebook.
To help marketers engage better with mobile users, Facebook recently released two new ad formats, namely Facebook carousel ads and call attribution software. Basically, carousel ads can display multiple images and links in a single ad, while the call attribution software enables marketers to track callers and measure call conversions.
Moreover, Facebook’s dynamic product ads with its conversion optimization, cross-selling functionality, and availability via Facebook Audience Network, publishers and marketers can now reach users beyond the social network. Indeed, given the numerous facets of Facebook marketing, businesses can definitely use the expertise of online marketing experts who can guide them in identifying and selecting the best strategies.