Sites like Amazon and Netflix continue to
engage with their users even if the latter found what they’ve been looking for
by introducing other options that they are most likely to enjoy. This is the
foundation of personalization: consumers are provided with custom offers and
services, which they are likely to enjoy.
Though personalized
marketing
is a relatively new phenomenon, the demand for personalization isn’t. As
studies have confirmed, consumers are after experiences that enhances their
control over information overload. Thus, entrepreneurs failing to utilize
personalization are seriously jeopardizing their businesses.
Start
with Emails
Embarking on a personalized marketing
campaign often starts with small steps, like providing personalized emails. On
a normal basis, branded emails tend to irk customers, as they rarely contain
anything relevant. With a personalized email containing information relevant to
a consumer, you can see a higher return on investment.
Add
Unique Search Functions
You can also take a leaf out of Amazon’s
book by incorporating unique search functions and filters into your website.
Should you have a lot of data, you can start presenting product recommendations
to users. Otherwise, you can make use of unique search functions, especially if
you have an accurate understanding of your target market.
Make
Great Use of Facebook
Facebook can give you access to more
information about your customers than any other platforms. Make the most out of
this platform by integrating Facebook Ads and custom audiences and target
ultra-specific groups. You can also make use of Facebook Live to communicate
with individual customers in real time.
As people crave for personalized online
experiences, the question of whether or not personalized marketing is worth
your time should no longer be a question asked.
Sources:
Are You Investing in Personalized
Marketing?, Inc.
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