3 Strategies for an Effective Personalized Email Marketing Campaign

According to a recent study from Marketing Land, personalized emails yield transaction rates six times as effective as traditional promotional emails. You can expect a 29 percent increase in open rates and 41 percent in click rates for promotional mailings. Interestingly, however, 70 percent of brands fail to reap these benefits because they don’t personalize emails.

If you’re looking to get started, here are three strategies to keep in mind.

How to Go About Testing Your Company’s New Personalized Email Campaign

Before you launch a new personalized email campaign, it is highly recommended to put it through testing first. After all, how can you know if a certain approach will achieve what you hope it would for your business of either retaining long-time customers or catching the eye of new ones? Now, there are many ways to test an email campaign but the A/B testing method is the ideal choice for finding out what kind of email yields the most engagement from customers.

Numerous Marketers Agree that Personalized Marketing is the Future

Just how much of a big deal is personalization going to be? If a recent study from Adobe holds true, marketers will regard personalization highly in the next few years. More specifically, it’s the one capability that marketers will try to prioritize more in the future.

This study, aptly titled “Digital Roadblock: Marketers Struggle to Reinvent Themselves”, only shows how aware marketers are on how their roles will change in the next three years, though only a few of them expressed confidence in taking risks and embracing changes to remain competitive.

Follow these Simple Tips when Investing in Personalized Marketing

Sites like Amazon and Netflix continue to engage with their users even if the latter found what they’ve been looking for by introducing other options that they are most likely to enjoy. This is the foundation of personalization: consumers are provided with custom offers and services, which they are likely to enjoy.

Rising Trends in Facebook Marketing—The Growth and Value of Online Ads

Since its founding in 2004, Facebook has come a long way in terms of function and services. From a simple social networking site, Facebook has now turned into a multipurpose platform that connects people, promotes businesses, and supports campaigns to name but a few. In fact, when it comes to modern-day marketing, Facebook marketing is among the big guns so to speak. 

Here Are Some of the Reasons Why Your Facebook Ads Aren’t Working

Brands big and small have already been utilizing Facebook Ads as a way to reach out to over a billion users. In fact, recent studies named Facebook as the most effective social channel for businesses looking for the best results. The challenge, though, is gleaning substantial return on investment from Facebook Ads.

There’s no doubt that marketers are having trouble with seeing results from Facebook Ads, but did you know that these problems are often caused by simple reasons?