Not all of
your website visitors end up with a purchase due to various reasons. Perhaps
they weren’t ready to make a purchase yet, or maybe they were simply shopping
around. All is not lost for these visitors, though: you can still turn them
into customers through remarketing.
In a nutshell,
remarketing is a strategy used to reconnect with people who visited your
website before but didn't make a purchase. When done correctly, remarketing can
translate into more conversions.
Facebook is an ideal platform for remarketing ads because it's the
most widely used social media site. Here, you'll have plenty of opportunities
to recapture the attention of a past visitor. Take note of the three vital
steps to successfully remarket via Facebook ads.
Target a Specific Customer List with Personalized Messages
Ditch those generic promotional messages and opt to personalize your ads instead. Personalization increases the relevancy of your ads to each user. Remember that users are more likely to click on an ad when it contains something more relevant to them.
Shows Ads to Previous Website Visitors
You should create remarketing ads on Facebook geared at people who have previously visited your website. It's a good strategy to capture more customers through a different platform.
Collect Data on Customer App Activity
If you’d like to achieve success with your remarketing strategy, you should collect data on customer app activity. You can gain a lot of valuable data, which you can then use in personalizing your remarketing ads.
Once you’ve created a solid remarketing strategy on Facebook, you can reach out to your target audience effectively. Of course, you can always seek help from experts to help you make the most out of your remarketing strategy.
Sources:
WHAT IS GOOGLE REMARKETING AND HOW IT WORKS, adhesion.co.nz
4 Ways Facebook Remarketing Will Improve Your ROI, socialmediaexaminer.com
Wow, I am impressed with these essential tips for remarketing successfully through Facebook Ads. I found this post quite useful. But for our financial planning business we would prefer hiring an expert facebook ads Los Angeles service because we are quite busy in the business so hiring an expert team would be beneficial for growth.
ReplyDeleteThese are very practical points that you’ve mentioned here. I’ve done the same with my facebook ads Los Angeles campaign. I chose to target the local audience and if you are providing a relevant service, remarketing becomes easy.
ReplyDelete