Overcoming the Biggest Challenges When It Comes to Email Marketing

By now, we all know that email is an integral component to any marketing campaign. In fact, it is one of the most effective and easiest ways to reach your target market directly. If you want to get a good ROI on your email marketing efforts, it's important to overcome common challenges that include:

- adapting to evolving opt-in regulations
- creating consistent, quality content
- increasing click-through rates
- gaining new subscribers and retaining current ones

So, how do you overcome these hurdles? It starts with keeping up with the most current trends and best practices for email marketing, however, it goes deeper than that. Read on to learn more.

How to Create a Stronger, Likable Brand with Personalized Marketing

Almost all businesses want to have a strong brand that's liked and respected by consumers. As anyone who's been in business knows, accomplishing that is easier said than done. One way to create a stronger, likable brand is through personalized marketing. Here are four ways you can utilize this marketing strategy to establish a stronger brand:

1. Leverage Behavioral Data

Providing tailored recommendations isn't just convenient for customers or a way to increase your sales. Leveraging behavioral data to provide tailored product recommendations increases brand loyalty. Invesp reported that 56% of online consumers are more likely to return if the business provides personalized product recommendations.

Common Facebook Ad Mistakes to Avoid When You’re Just Starting Out

Tapping into an audience that includes more than 70 percent of all adults and over a billion active monthly users is the most compelling reason to consider advertising on Facebook. The popular social platform also has a large mobile audience that can help you effectively target on-the-go searchers. These well-known benefits of advertising via this platform will only be good for your brand if you avoid these common mistakes.

Targeting the Wrong Audience

It doesn't matter if your ad is interesting enough to get clicks if those clickers have no interest in what you have to offer. Your potential customers are out there. You just have to take some time to find the right audience by:

• Clicking the "Audience" tab in Ads Manager to determine and define your audience
• Saving the target groups you create for use in future campaigns
• Targeting fans who have previously visited your site
• Paying attention to users within your specific geographic area

Stop These Five Bad Habits in Email Marketing to Get Better Results

Email marketing is still the most effective digital marketing channel as it delivers good ROI in online marketing. If your ROI or conversion rates are low, then there's a good chance you have a bad habit hurting your attempts. Here are the five mistakes you should avoid in order to increase your open rates, click-through rates, and conversions:

1. Messaging People Who Never Subscribed

One of the worst mistakes you could make is messaging people who never subscribed to your list. This can get you into trouble with anti-spam laws as well as turn away those who never subscribed but could be potential customers. People who are approached in their inboxes by companies they didn't subscribe to usually don't become customers because it gives them a negative view of the business.

How You Can Engage and Retain Customers Through Personalized Marketing

Nearly 60 percent of consumers are more likely to consider a brand if they get personalized incentives, and more than half of all customers are more likely to come back to retailers that remember their previous purchases. If your goal is customer retention, these facts provide the proof that personalized marketing can do wonders for your brand in terms of visibility, engagement, and ROI.

Determine Your Objectives

Approximately 80 percent of your revenue comes from the 20 percent of your customers who are loyal. You're only going to keep them interested, however, if you know what you want to accomplish with marketing before you launch a new loyalty program or make changes to an existing one. Do you want to convince customers to purchase similar products again or to consider bigger purchases? Whatever it is you have in mind, clearly define your objectives.

3 Essential Tips for Remarketing Successfully through Facebook Ads

Not all of your website visitors end up with a purchase due to various reasons. Perhaps they weren’t ready to make a purchase yet, or maybe they were simply shopping around. All is not lost for these visitors, though: you can still turn them into customers through remarketing.

In a nutshell, remarketing is a strategy used to reconnect with people who visited your website before but didn't make a purchase. When done correctly, remarketing can translate into more conversions.

Facebook is an ideal platform for remarketing ads because it's the most widely used social media site. Here, you'll have plenty of opportunities to recapture the attention of a past visitor. Take note of the three vital steps to successfully remarket via Facebook ads.