“Inbound
Marketing is dead.” Marketers have been saying this incessantly since Google
clamped on its black hat practices. Yet, despite this grim outlook inbound
marketing remains a powerful tool for building trust, authority and creativity
to this day. So why hasn’t inbound marketing died yet? Because it’s a perfect
complement to practically all digital marketing plays, from search engine and
social media optimization, to email marketing, and more.
Given inbound
marketing’s continued relevance, it helps to know how to effectively
incorporate it into an existing marketing strategy, and this can be done
through personalization. Inbound marketing can work in sync with email, social
media, and customer relationship management—it isn’t just about publishing
content on your website. When a strategy is effective, all parts complement
each other, and this is how personalized marketing can play an invaluable role in your inbound marketing efforts.
Personalized
marketing poses a powerful opportunity to create a personal connection to
customers by giving them specific features or tools that they may find
compelling. Consumers tend to take a message more seriously when they see their
names attached, because they know the product or service benefits them
specifically.
Here are some of
the benefits you may get to enjoy from personalizing your inbound marketing
strategies:
●
It’s possible to get as much as 250% increase in
click through rates with personalization.
●
Personalization bridges the gap between digital
communication and in-person connection.
●
Geo-fencing and similar technologies allow
location marketing to be more specific and personalized.
Your ads can be
personalized and interactive. You can even use them to build trust with your
target audience. All these are possible when you personalize your inbound
marketing tactics. Work with a knowledgeable digital marketing expert and make
both tools work for you.
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