Many industry experts have been sounding the bell on email
marketing’s death for some time now, yet that day has yet to arrive. The truth
is, email is still one of the most effective marketing tools around, and if its
widespread use is any indication, then email marketing is certainly here to
stay.
Tuesday, 28 February 2017
Monday, 27 February 2017
The New Name of the Game: Engaging Users with Personalized Marketing
Personalized marketing is the ultimate targeted marketing method. In
addition to the creation of messages for individual consumers, personalized
marketing also allows for the matching of specific products and services that
the consumer may be interested in. By offering products and services that they
actually want, businesses have a better chance of converting online visits to
sales. If you’re interested in the application of personalized marketing
in your business, here are some tactics to keep in mind.
Friday, 24 February 2017
The Value of Creating Customer Thank You Ads on Facebook and Beyond
Regardless of the business you’re in, loyal customers give your brand
immense value not just for their return business, but also for their
willingness and ability to give you good praise and support—both of which can
impact your sales significantly. Attracting new customers and converting them
is essential to business growth, but if you don’t know it by now, it’s actually
much cheaper for you to retain your loyal customers instead of looking for new
ones—not to mention more profitable.
Thursday, 23 February 2017
2017 is Email Marketing’s Year and You Better Know It, Says Experts
Inboxes become
the marketing king this year as ad blockers, inaccurate reporting metrics, and
even fake news make it harder for brands to attract customer’s attentions.
These are just some of the reasons many marketers are investing heavily in
email marketing campaigns. Email
marketing brought more online sales than any other single marketing channel,
mostly because it speaks to the audience directly.
Wednesday, 15 February 2017
Personalized Marketing Plays an Integral Role in Inbound Marketing
“Inbound
Marketing is dead.” Marketers have been saying this incessantly since Google
clamped on its black hat practices. Yet, despite this grim outlook inbound
marketing remains a powerful tool for building trust, authority and creativity
to this day. So why hasn’t inbound marketing died yet? Because it’s a perfect
complement to practically all digital marketing plays, from search engine and
social media optimization, to email marketing, and more.
Tuesday, 7 February 2017
How Can Facebook’s Cross-Device Tracking Improve Your Ad Revenue?
Are you
advertising to your prospects on multiple devices? If not, you may have to.
According to ThinkwithGoogle.com, nine out of ten consumers today move back and
forth between devices when making online purchases. This included smartphones,
tablets, laptops, desktops, and even apps. Considering that 65 percent of
online profits come from cross-device purchases, it would be a mistake not to
have a marketing strategy that allows you to create, optimize, and harness ads
that target users on all their preferred devices.
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