First Impressions Matter: The Power of Sending Out a Welcome Email

After a web user finally signs up for your email list, what should be the first thing you do? Welcome them of course! First impressions matter and few things can make a fresh subscriber feel welcome than greeting and thanking them for signing up.

When done correctly, a welcome email can be a powerful tool for encouraging users to continue visiting your website in the future. Furthermore, your welcome email will be the one to set the tone of future communication as well as customer expectations. When crafting your website’s own welcome email with your trusted marketing company, such as Nosto, be sure to incorporate the following:

Send the Email Out ASAP

On average, welcome emails enjoy an open rate of 50 percent; this makes your welcome email 86 percent more effective than most other kinds of email interaction. Knowing this, it is more beneficial to send out a welcome email as soon as possible, preferably as soon as a user finishes subscribing. This is where using automated email programs are useful.

Personalize the Email

A welcome email shouldn’t be just all text. Many businesses now attach images, links, and videos to their welcome messages. If your sign up form asks about a user’s interests, use this to your advantage. For example, e-commerce websites can send a welcome email filled with discounted items related to a user’s interests (camping equipment for those who claim to enjoy the outdoors, etc.)

Fulfill Your Promise(s)

In most cases, you would have “promised” a user something as an incentive to sign up. Simply put, your welcome email should fulfill that promise. Whether it’s a 15 percent discount voucher or a free industry report, be sure to include it in the welcome email itself, rather than sending it in a separate email at a later date.

Sources:

7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy, blog.hubspot.com

First Impressions Are Critical to Email Marketing Success, businessnewsdaily.com