First Impressions Matter: The Power of Sending Out a Welcome Email

After a web user finally signs up for your email list, what should be the first thing you do? Welcome them of course! First impressions matter and few things can make a fresh subscriber feel welcome than greeting and thanking them for signing up.

Avoid Becoming Spam Email: Deliverability Matters in Email Marketing

Creating an email list that works involves a lot of time, effort, scrutiny, and patience. You invest that much in it because it provides the single best return on investment in all your marketing channels. Of course, if your recipients don’t read your email message, much less open them, that ROI can be impossible to achieve.

Three Personalized Marketing Principles to Get Behind for Beginners

Personalized marketing has long been employed by big name brands as a way to keep customers engaged, and most of all, increase revenue. However, for small to medium businesses, personalization isn’t so cut and dry. Though it’s often talked about in marketing circles in these areas, few can declare that they’ve mastered it, much less tried it. Personalized marketing can be overwhelming at the beginning, but there are mainstay techniques newbies can always follow.

Wave of the Future: One-to-One for a Personalized Marketing Approach

One-to-one marketing, aka personalized marketing, has helped many big companies shape their offerings to appeal to individual customers. Two of its biggest benefits include the ability to create promotional messages more customized to each shopper’s taste, and the creation of long-term business-customer relationships. The best thing about one-to-one marketing though, is that even small to medium businesses can afford to use it.

Mobile Facebook Ads: Three Common Mistakes You Should Avoid Making

Did you know that in the United States, people spend more time on average on Facebook as compared to any other leisure activity? It’s no wonder why successful business owners have begun to leverage Facebook ads as a way to market their respective businesses online.

Five Ways to Optimize Facebook Ad Targeting and Reach Your Audience

You worked hard on making the Facebook Ad, and you believe it’s time to unveil it to the perfect audience. You post your ad, hoping that it yields the results that you thought it would, but it doesn’t. No matter how often you monitor it, you can’t notice any improvement in its performance. What gives?