Making
the most of information, from budget distribution to market analyses, is
critical to the success of a business. The same goes for success in the
marketing industry. These days, advertising professionals and business owners
alike are aware of the importance of digital and online marketing strategies
wherein consumers are primarily expecting personalized promotions and
communications from brands or businesses that wish to reach out to them. Such
an expectation places a great amount of pressure on marketers to equip
themselves with personnel and tools to overcome the following barriers to an effective
personalized marketing campaign:
The
best technology is one that can integrate data into various systems, providing
recommendations and potential solutions. In fact, a recent study from Blue Nile
Research revealed that 45 percent of marketers believe that they don’t have the
right technology to acquire valuable insights from their data. This is why
working with multiple marketing vendors may be necessary, but those in search
of functional technology should move toward lightweight solutions that focus on
data, recommendations, and opportunities to act.
Getting Insights from Data
Finding
the right technology to identify actionable insights from data may be a
challenge, but that doesn’t mean that there are no alternative solutions.
Leading marketers invest in automated marketing technologies that aim to free
up personnel and reduce manual analyses of data. Moreover, businesses that have
a high volume of customer data to sort and analyze can hire a data-skilled
marketing team.
By
implementing the best possible technology and pairing it with effective
data-driven strategies, business organizations will be able to boost their
chances of developing a successful personalized marketing campaign.
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