Worried About Email Unsubscribers? They Might Be Good for Business

When email list subscribers start ending their subscriptions, this could be taken as a sign of failure. After all, it points to people losing interest in a product or service. It may seem bad for business – but that’s not necessarily always the case.

Next Level Personalized Marketing: 3 Simple Ways to Empower Customers

In today’s digital world, personalizing your marketing efforts to the tastes of your target market is widely accepted as a necessity. However, many consumers are now starting to get used to this approach, and are now demanding better.

The Importance of Creating Audience Personas for Facebook Marketing

Marketing campaigns, whether online or offline, require direction. Which way you should go and the steps you have to take are often influenced by a variety of factors, but the greatest determinant of marketing success is, without a doubt, your target market. So when you’re in the process of crafting the ideal Facebook marketing ads, you need to have a specific audience in mind--you need to create an “audience persona”.

Email Marketing: Three Common Mistakes All Businesses Should Avoid

Email marketing is one of the most effective way to let consumers know of any promotions or special sales your business might be having. This is especially true for e-commerce and online retail stores—when done correctly. Unfortunately, some businesses are unfamiliar with the factors that spark an email campaign’s success. This can often lead to poor performance that they incorrectly attribute to failure

Personalized Marketing Best Practices: Avoid These 3 Common Pitfalls

It is no secret that personalized marketing is a great way to drive up customer engagement, which eventually improves customer loyalty and increases your profit margins. Unfortunately, some people do personalized marketing just so they can say they do it. This is a big no-no.

Facebook Mobile vs. Desktop Ads: Knowing the Key Benefits of Each

Marketers who choose to advertise on Facebook have tons of choices at their fingertips. Though this comes at a great advantage, things can often get confusing when you’re just learning the tools. One of the biggest choices to make is which device should you focus on for your Facebook ads: desktop or mobile.