Boost Your Engagement With These 5 Useful Email Marketing Elements

Low email engagement is always frustrating for any business owner. However, there are some relatively easy techniques to use to ensure that more of your emails are read and that they bring about the desired results. 

5 Email Marketing Insights That Will Improve Your Clickthrough Rate

Email marketing has one of the highest ROIs in marketing. If you've been struggling to see the results others have had, then there's a piece or two of the puzzle that you're missing. Here are five of the most important insights that will help improve your results:

3 Essential Elements of Personalized Marketing You Should Consider

There's no denying the importance of having an effective landing page to capture lead information and encourage conversions. Since you're likely asking site visitors to take a specific action, you'll get better results by personalizing it. Including the essential elements below to your personalized marketing efforts often leads to consistent results.

Personal Segmentation as Personalized Marketing: How to Harness It

The world of online retail is, for lack of a better word, vast. Sites too numerous to count offer products too numerous to mention, and they are all looking for the sales to keep them going. You understand this because you're caught in the middle. You have good months and bad, and you want to break the cycle. You've executed mass marketing campaigns with little or no success, so you want to try something else. This is where personalized segmentation comes into play.

How Facebook’s Local Awareness Ads Can Help You Attract Customers

Facebook's local awareness ads can turn around a low-performing store or boost the sales of an already well-to-do business. Many small business all around the globe have had great success with it. If you want to experience their success for yourself, here are some of the great ways Facebook's local awareness ads help you attract customers, including examples of businesses who have seen success with this form of advertising: 

Failing Facebook Ad Campaign? How to Save It in 4 Manageable Steps

Failing to target correctly leads to failing Facebook ad campaigns. It's important to have a good understanding of who your target audience is for your ads to be successful. If you're struggling to generate a solid ROI from your ads, follow the four steps below to save your campaign: