Contrary to what most people assume, emails are not just necessary to create
social media accounts and are not only used for business correspondence. Emails
are also—and still—an effective way to do personalized online marketing.
According to Mapp Digital’s fifth annual Consumer
Views of Email Marketing Whitepaper, more than 98% of consumers (aged 18 to
64) check their email at
least one to three times a day. This means that email marketing can still reach
your target market for as long as it’s customized, which makes it more relevant
and enticing to be clicked.
Friday, 25 November 2016
Monday, 21 November 2016
Email Marketing: Where is it Headed? Here’s What You Need to Know
Smartphones
are more popular than ever, with usage skyrocketing by the minute. According to
statistics, smartphone users in the U.S. will reach an unprecedented 222.9
million in 2017. With this growing number comes more people opening their
emails on mobile devices. A survey conducted by Litmus Software reveals that
53-percent of emails are now opened on mobile devices, and this number is only
expected to grow in the coming years.
A closer
look at the state of technology and how it’s evolving gives a better idea of
where email
marketing is headed. Here’s what you need to know:
Wednesday, 16 November 2016
Personalized Marketing 101: Doing Product Recommendations Properly
Whether it’s being addressed by their name, having their birthday
remembered, or receiving emails relevant to their needs, customers love that
personal touch. It makes them feel that you value them as a
customer. You can make your customers feel even more special with personalized
product recommendations.
Friday, 11 November 2016
How Can You Make Personalized Marketing Work for Your Online Store?
There’s more to marketing than just attracting new customers to your
website and convincing them to make a purchase. These days, if you’re not
maintaining a long term relationship with your customers, then you are not
doing marketing effectively. So how do you ensure that your customers stay with
you over the long run? The key is personalized
marketing.
Tuesday, 8 November 2016
How to Harness Facebook Carousel Ads for Your Marketing Campaigns
Facebook is
always updating and adding to its features to better serve both marketers and
consumers equally. Have you ever heard of Facebook’s Carousel feature before? It’s a
feature that’s popularly known for allowing users to post multiple images and
even links in a single post or ad. Get to know Facebook Carousel a little
better and learn how you can use them to benefit your business.
Friday, 4 November 2016
The 4 Biggest Mistakes You Can Make With A Facebook Ad Campaign
Facebook Ads
have become quite the powerful online marketing tool. Despite their ease of use
and effectiveness, it can be so easy to go wrong with them. Are you not getting
the results you’re looking for with your Facebook Ads campaign? Perhaps you’re
wondering what you’re doing wrong. Take a look at some of the possible mistakes
you might be making.
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