Add a More Personal Touch to Your Emails Using these 3 Strategies

Marketing has certainly evolved significantly in the past few years. Where once TV, radio, and newspapers ruled the roost, now it’s all about websites, email, and social media. As the internet continues to change the way people live their lives, it is also changing the way businesses approach their target market.

Today, marketing through the internet has taken on a more personalized approach, and this is no more apparent in email marketing. Businesses need to ‘get personal’ with their marketing, unless they want to be swallowed by the competition. Personalization is the key to higher customer engagement through emails. 

Email Marketing Trends: The Growing Popularity of Interactive Emails

As people grow more accustomed to personalization in their emails, simply addressing each customer directly is no longer enough to capture your audience’s attention. This is where interactive email comes in. While earlier examples of interactive emails were limited to elements like product carousels, today’s most adept email marketers have started creating wide-encompassing checkout experiences right in an email.

Personalized Marketing Tips: Focus Marketing on Benefits Over Features

It is often said that a great product will sell itself. It’s no wonder why many marketers often make the mistake of overemphasizing the numerous features of their products in an attempt to show people just how good a particular product is. What many of these marketers do not see, however, is that most consumers are now looking for the best value possible.

3 Effective Ways to Use Dynamic Content for Personalized Marketing

When you search for a product on a web store such as Amazon or eBay, you probably observed a series of product recommendation during your visit. These recommendations are often accompanied by indicative text such as “Customers interested in this product also bought:” or “Based on your browsing history,” and typically feature items that relate to your initial query. This is an example of what the online marketing world calls dynamic content.

Ads Are Making Their Way to Facebook Messenger—Get to Know the Details

Facebook recently began including ads into Facebook Messenger, its very own mobile messaging system. Facebook says that the ads are merely a test, and they are only limited to Australia and Thailand. The ads will appear card-style below recent conversations, and consist of thumbnails with text and a link.

The links that accompany the Messenger ads can make use of different lead generation tactics, like clicking to sign up for a newsletter or learn more about the business, among other things. In essence, the ads are similar to how Facebook ads and business pages direct users to take a specific action, such as invite users to shop, engage, or inquire about a product or service.

The Four Make or Break Factors of a Fantastic Facebook Advertisement

Facebook ads are becoming one of the most powerful forms of online advertising. If you are interested in starting your own Facebook ad campaign, you’ll definitely want to do everything you can to make sure your campaign is a success. With that in mind, here are four factors that can help improve the performance of your ads:

Color Symbolisms

Colors play a huge role in how people perceive imagery. Use this to your advantage by understanding what certain colors symbolize. For example, blue is often associated with dependability and strength. Green often symbolizes growth and health. Choose an image where the predominant color fits your branding and what your product/service has to offer. 

Overcoming the Biggest Challenges When It Comes to Email Marketing

By now, we all know that email is an integral component to any marketing campaign. In fact, it is one of the most effective and easiest ways to reach your target market directly. If you want to get a good ROI on your email marketing efforts, it's important to overcome common challenges that include:

- adapting to evolving opt-in regulations
- creating consistent, quality content
- increasing click-through rates
- gaining new subscribers and retaining current ones

So, how do you overcome these hurdles? It starts with keeping up with the most current trends and best practices for email marketing, however, it goes deeper than that. Read on to learn more.