Friday, 5 May 2017

Ads Are Making Their Way to Facebook Messenger—Get to Know the Details

Facebook recently began including ads into Facebook Messenger, its very own mobile messaging system. Facebook says that the ads are merely a test, and they are only limited to Australia and Thailand. The ads will appear card-style below recent conversations, and consist of thumbnails with text and a link.

The links that accompany the Messenger ads can make use of different lead generation tactics, like clicking to sign up for a newsletter or learn more about the business, among other things. In essence, the ads are similar to how Facebook ads and business pages direct users to take a specific action, such as invite users to shop, engage, or inquire about a product or service.

Not so user-friendly

In their current form, the ads are taking up a lot of screen real estate. This poses a problem for users, as they have to scroll past the large ads to get to the Facebook Messenger features they want to access. No word yet on how Facebook will make the ads more user-friendly, but they do promise that the ads won’t appear in conversations.

Facebook has been testing Facebook Messenger ads since April 2016. They now believe they are ready to open up the ads to all brands who use Messenger developer tools to conduct Messenger conversations. How this impacts users remains to be seen, but Facebook proclaims that many businesses are excited about the prospect of using Messenger to build brand awareness, drive sales, and increase customer satisfaction.

An exciting marketing tool

With over a billion monthly users, Facebook Messenger can be a powerful medium for ads. As of today, Facebook has already provided ways for businesses to reach their customers, such as ads that take users into a chat session and sponsored messages. Ads in Facebook Messenger looks to expand marketing reach for these businesses even further.


Ads in Facebook Messenger are officially here,

Facebook Messenger begins testing ads…and they’re big,

No comments:

Post a Comment