Monday, 24 April 2017

How to Create a Stronger, Likable Brand with Personalized Marketing

Almost all businesses want to have a strong brand that's liked and respected by consumers. As anyone who's been in business knows, accomplishing that is easier said than done. One way to create a stronger, likable brand is through personalized marketing. Here are four ways you can utilize this marketing strategy to establish a stronger brand:

1. Leverage Behavioral Data

Providing tailored recommendations isn't just convenient for customers or a way to increase your sales. Leveraging behavioral data to provide tailored product recommendations increases brand loyalty. Invesp reported that 56% of online consumers are more likely to return if the business provides personalized product recommendations.

2. Personalize Cross-Channel

Another way of using personalized marketing effectively to create a stronger brand is personalizing across all channels. Every channel you use to communicate with customers should be customized, whether it's email, social media, or the phone. Cross-channel personalization keeps your brand on their minds and assists in relationship building.

3. Segment Your Email List

All companies should segment their email lists for higher conversion rates and lower unsubscribe rates. Segmenting your list makes it easier to implement personalization techniques, so you should always segment your subscribers. Examples of ways you can segment subscribers include gender, timezone, and interests. Which ways you segment depend on what your niche is. Aim to start segmenting customers from the first time they make contact with your brand.

4. Use Social Media

Social media is another key component of personalized marketing because it's a platform for connecting with customers. You have plenty of chances to interact with customers one-on-one, so that they feel like an individual. For instance, if a customer replies to your tweet on Twitter, you can respond to them with a unique reply for personalized interaction. Many people are happy when brands take the time to interact and acknowledge them.

Personalized marketing can create a stronger, likable brand. This is important because customers are more likely to stick with a brand when they like it and feel connected to the brand. The four tips listed above will help you achieve the difficult task of building a strong, respected brand.


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