Marketers who choose to advertise on Facebook
have tons of choices at their fingertips. Though this comes at a great
advantage, things can often get confusing when you’re just learning the tools.
One of the biggest choices to make is which device should you focus on for your
Facebook ads: desktop or mobile.
Facebook ads designed for desktop and mobile differ significantly, which
is why marketers must choose their platforms wisely. So which one should you
choose? Here are the key benefits of each
Mobile Pros:
● More mobile users means
Facebook will focus more on their app version
Mobile is the general trend in social media, and
since more of your audience visit your Facebook page through their mobile
devices, then you should consider optimizing for Facebook mobile ads instead of
desktop.
● Ads on mobile tend to get
more clicks and generally cost less
Small businesses generally equate to smaller
marketing budgets, so if budget is a prime consideration, it may be best to
start with mobile Facebook ads and move to desktop as your business grows and
your reach widens.
Desktop Pros:
● Desktop is more superior
in terms of controlling features and customization of ads
Controlling and customizing the features of your
ads allow you a more targeted marketing approach, which can be handy for niche
markets.
● Desktop ads perform better
through wider reach and more precise targeting
General brand awareness is best achieved with a
desktop marketing campaign, so if you want to grow your number of Facebook fans
while simultaneously reaching your target market, then desktop will be the
better choice.
The key is to find the one that works best for you, budget-wise as well
as click-wise. For a thorough evaluation of your marketing needs, partner with
a knowledgeable digital marketer.
Sources:
5 Tips for Using
Facebook News Feed Ads, SearchEngineWatch.com
How
to Make the Most of Facebook Mobile Ads, SocialMediaExaminer.com
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