Thursday, 5 January 2017

Failing Facebook Ad Campaign? How to Save It in 4 Manageable Steps

Failing to target correctly leads to failing Facebook ad campaigns. It's important to have a good understanding of who your target audience is for your ads to be successful. If you're struggling to generate a solid ROI from your ads, follow the four steps below to save your campaign:

Check That Your Ads Are Targeted Correctly

One of the main reasons a Facebook ad fails is it is not targeted correctly. Either your targeting is too narrow or too broad. If you've found that you used a lot of Facebook's targeting features, there's a chance you went too narrow. Likewise, if you used very few features, then it's probably too broad. Also think about which target audience your message resonates most with. This is whom you want to target, whether that means making the ad narrower or broader. If you struggle with this, a savvy digital marketing firm can help you personalize your ads for higher conversions.

Create a Buyer Persona

A buyer persona is a fictional customer profile of the ideal customer. It's similar to creating a character for a book. Buyer personas are based on target market research and customer data. Examples of details that you should know about your buyer persona are income, values, interests, relationship status, and how their normal day goes.

Convert Broad Targeting Data into Narrow Targeting Data

Audience Insights, an ad and marketing tool created by Facebook, can be used to convert broad targeting data into narrow targeting data. The Audience Insights tool will help you understand who your customer is. Therefore, if you struggled with narrowing your ads and creating a buyer persona, this step can really help push you in the right direction.

Utilize the Information from Audience Insights

Get into the habit of using Audience Insights to improve your Facebook ads. The best advertisers on the site utilize the information from Audience Insights to fine-tune their advertisements into the best ads possible. Some helpful data it provides for advertisers is top category pages among your target audience and the top liked pages by your target audience.

You can save a failing Facebook ad campaign by following the four steps above. And if it doesn't work as well as you had hoped, rinse and repeat. It's possible that you still didn't gain a deep enough understanding of your target audience. Once you do, everything will fall into place.


How to Turn Around a Failing Facebook Ad Campaign,

4 Ways to Improve Your Facebook Ad Campaigns,

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