Thursday, 19 January 2017

5 Email Marketing Insights That Will Improve Your Clickthrough Rate

Email marketing has one of the highest ROIs in marketing. If you've been struggling to see the results others have had, then there's a piece or two of the puzzle that you're missing. Here are five of the most important insights that will help improve your results:

Making Emails More Targeted Through Segmentation Increases Engagement

You can increase engagement and conversions through segmentation. This tactic makes emails more targeted, which leads to greater engagement. Segmentation involves dividing your subscribers into groups and sending each of those groups different emails based on their interests and needs. For instance, if you run a pet supply store, you can send content on dogs to dog owners and cat-related content to cat owners.

Personalized Messages Boost Click-Through Rates and Conversion Rates

One of the strengths of email marketing is the more personalized touch than social media marketing enables you to connect more easily with your target audience. Personalized emails can increase click-through rates by 14% and conversion rates by 10%. Examples of personalized emails include reminders based on their account information and recommendations based on their purchase history or wishlist.

Subscribers Want Short, Concise Emails

Most people don't want to read long emails, so keep your emails short and concise. This will increase how many of your subscribers read your emails. You can keep emails brief by limiting yourself to 1-3 topics in each email.

Build Solid Relationships with Subscribers

Instead of viewing email marketing as a way to obtain more sales, keep your focus on building solid relationships with subscribers. Similar to social media marketing, connecting with your target audience is essential. If you successfully build solid relationships with them, they will be eager to open your emails.

Use Effective Calls to Action

Although building relationships with your audience is important, so is selling your products or services. Therefore, you should always include an effective call to action in your emails. Also stick to ONE call to action in each email, so that subscribers don't have to make a decision on which link to click.

If you implement the five tips listed above in your marketing emails, you'll notice an improvement in your clickthrough rate. It's as simple as focusing on building relationships with your subscribers and personalizing emails, so that they feel like you're talking directly to them, not a large group of people.


Email Marketing trends for 2017,

Email Marketing Breakthroughs: 9 Insights to Drive Clicks,

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