Mobile Facebook Ads: Three Common Mistakes You Should Avoid Making

Did you know that in the United States, people spend more time on average on Facebook as compared to any other leisure activity? It’s no wonder why successful business owners have begun to leverage Facebook ads as a way to market their respective businesses online.

Of course, this doesn’t mean that simply having mobile Facebook ads is enough to generate more leads and sales. There are a number of pitfalls that must be avoided if you want your mobile Facebook ad to succeed. With that in mind, here are three very common mistakes that you should avoid making:

Offering the Wrong Incentives

Unlike in pay-per-click advertisements, mobile Facebook ads are displayed even if the user isn’t currently searching for your products or services. To make the most of your ad displays, it’s important to offer the right kind of incentive so that your target audience stops browsing Facebook and clicks your ad.

The type of incentive you should offer really depends on the products/services you offer and your target market. In such cases, it may be helpful to work with a trusted marketing firm, such as Nosto, to help you do in-depth market research.

Forgetting to Put Your Phone Number

Thanks to advances in smartphone technology, many of our phones are able to identify telephone numbers and call that number once it’s tapped. This is something you’ll want to take advantage of since research shows that a phone conversation with an official representative of your business converts to ten times more revenue compared to a web lead. Despite this, you’d be surprised by how many mobile Facebook ads do not display their contact details.

Broad Spectrum Retargeting

Retargeting your ads to someone who has already visited your website is a key strategy that boosts the effectiveness of your mobile Facebook ads. Instead of simply targeting all those who have visited your website indiscriminately, you may want to take a few minutes to study which pages the user has visited. This allows for a more tailored set of ads, increasing the likelihood of success.

Sources:

6 Mistakes Marketers Are Making With Mobile Facebook Ads, forbes.com

4 Mistakes Marketers Make With Mobile Facebook Ads, adweek.com