After a web user finally signs up for your email list, what should be the first thing you do? Welcome them of course! First impressions matter and few things can make a fresh subscriber feel welcome than greeting and thanking them for signing up.
Send the Email Out ASAP
On average, welcome emails enjoy an open rate of 50 percent; this makes your welcome email 86 percent more effective than most other kinds of email interaction. Knowing this, it is more beneficial to send out a welcome email as soon as possible, preferably as soon as a user finishes subscribing. This is where using automated email programs are useful.
Personalize the Email
A welcome email shouldn’t be just all text. Many businesses now attach images, links, and videos to their welcome messages. If your sign up form asks about a user’s interests, use this to your advantage. For example, e-commerce websites can send a welcome email filled with discounted items related to a user’s interests (camping equipment for those who claim to enjoy the outdoors, etc.)
Fulfill Your Promise(s)
In most cases, you would have “promised” a user something as an incentive to sign up. Simply put, your welcome email should fulfill that promise. Whether it’s a 15 percent discount voucher or a free industry report, be sure to include it in the welcome email itself, rather than sending it in a separate email at a later date.
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy, blog.hubspot.com
First Impressions Are Critical to Email Marketing Success, businessnewsdaily.com