Whether it’s being addressed by their name, having their birthday
remembered, or receiving emails relevant to their needs, customers love that
personal touch. It makes them feel that you value them as a
customer. You can make your customers feel even more special with personalized
product recommendations.
A personalized product recommendation is a list of products generally
based on the browsing and shopping behavior of a particular consumer. The
products that make up this list are generally those that have been viewed,
considered, or purchased by the customer in question. If you’ve visited
shopping sites such as Amazon, then you know what these recommendations look
like.
Personalized product suggestions will make your customers feel like
you’ve taken the time to get to know them well, and this appreciation can have
a huge impact on their shopping behavior. The benefits of personalized product
suggestions include:
● Increased
conversion rates
● Increased
average order value
●
Better insight into customer behavior and
preferences
To do personalized product suggestions right, you must speak to the
customer directly and avoid overused statements such as “customers also
bought,” etc. A better way to say it would be "Visitors who viewed this product also viewed,” or
something similar. Make recommendations engaging and dynamic so it only
requires minimal input from the user. Likewise, you should also give customers
control over the user data gathered and used for recommendations they will
receive/
Do you remember the last time you shopped at a
physical store and have the retail staff providedyou with the most accurate
recommendations based on what you said you need? Remember how special you felt?
You need to make your customers feel that way. If you want to know how to get
started with personalized product recommendations for your website, consider working
with savvy personalized marketing
professional in your area.
Sources:
Ecommerce
Chart: The most effective types of personalized product recommendations
marketingsherpa.com
Personalized
Product Recommendations
nosto.com
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