Wednesday, 16 November 2016

Personalized Marketing 101: Doing Product Recommendations Properly

Whether it’s being addressed by their name, having their birthday remembered, or receiving emails relevant to their needs, customers love that personal touch. It makes them feel that you value them as a customer. You can make your customers feel even more special with personalized product recommendations.

A personalized product recommendation is a list of products generally based on the browsing and shopping behavior of a particular consumer. The products that make up this list are generally those that have been viewed, considered, or purchased by the customer in question. If you’ve visited shopping sites such as Amazon, then you know what these recommendations look like.

Personalized product suggestions will make your customers feel like you’ve taken the time to get to know them well, and this appreciation can have a huge impact on their shopping behavior. The benefits of personalized product suggestions include:
     Increased conversion rates
     Increased average order value
     Better insight into customer behavior and preferences

To do personalized product suggestions right, you must speak to the customer directly and avoid overused statements such as “customers also bought,” etc. A better way to say it would be "Visitors who viewed this product also viewed,” or something similar. Make recommendations engaging and dynamic so it only requires minimal input from the user. Likewise, you should also give customers control over the user data gathered and used for recommendations they will receive/

Do you remember the last time you shopped at a physical store and have the retail staff providedyou with the most accurate recommendations based on what you said you need? Remember how special you felt? You need to make your customers feel that way. If you want to know how to get started with personalized product recommendations for your website, consider working with savvy personalized marketing professional in your area.


Ecommerce Chart: The most effective types of personalized product recommendations

Personalized Product Recommendations

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